Uncover the previous, current, and way forward for market analysis in our fascinating dialog with business legend Larry Friedman.
With practically 50 years of expertise below his belt, Larry affords invaluable perspective on the evolving panorama of analysis and the way generative AI is remodeling the business. We discover the ability and potential of generative AI, emphasizing the significance of a scientific method and understanding of potential dangers. Larry additionally talk about the altering dynamics as bigger firms like strategic consultancies, advertising and marketing businesses, and advert businesses change into main patrons of market analysis providers. Learn the way massive manufacturers like Walmart, Amazon, and Goal would possibly present bespoke analysis options and purchase analysis expertise firms, whereas technique consultancies provide important second opinions to stop bias in analysis.
You’ll be able to attain out to Larry on LinkedIn.
Many due to Larry for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.
