The way to Create an E book From Begin to End [Free Ebook Templates]

Studying the way to create an book could be overwhelming. Not solely do you need to write the content material, however you additionally must design and format it right into a professional-looking doc that folks will need to obtain and browse.

You may already be aware of fiction or non-fiction ebooks, however what precisely is an book within the advertising trade, and why do they ship such nice outcomes for entrepreneurs?

On this submit, you will study:

36 Free E book Templates – Obtain Now

Obtain HubSpot’s 36 free book templates to create an book on PowerPoint, Google Slides, or Adobe InDesign.

In 2021, book gross sales elevated 38% for writer HarperCollins, following a pattern of elevated income earnings for the corporate. Though this can be a snapshot of 1 writer’s success, it speaks to a extra important motion towards digital content material consumption amongst entrepreneurs.

Lead magnets are available many types, however the book nonetheless reigns supreme. They offer the reader:

• In-depth digital content material in an atmosphere largely overrun with fast headlines and soundbites
• Visible knowledge that compliments the editorial content material
• On-demand entry to the book content material

What you are promoting advantages from publishing an book, too. Turning a revenue, buying new prospects, producing buzz, and turning into an trade thought chief are just some benefits of this sort of content material.

For example, nevertheless, that you’ve got a incredible weblog stuffed with long-form content material. Why on the planet would you need to supply your readers an book? Is it even value your time?

Listed below are some benefits ebooks supply content material creators:

• In contrast to long-form printed publications bought in-store or shipped, an book is instantly accessible everytime you’re able to learn.
• You may put it behind an opt-in or “gate,” incentivizing your web site customer to turn out to be a lead if they need the knowledge.
• In some methods, ebooks have design capabilities like in-depth charts, graphs, and full-page photographs, which you’ll not have the ability to obtain in your weblog.
• After the preliminary creation of the book, you’ll be able to distribute the file a mess of occasions with no extra manufacturing price. Additionally they haven’t any related transport charges.
• You may embed hyperlinks to different media within the book file, encouraging the reader to have interaction along with your content material additional.

Maybe extra importantly, ebooks supply a number of benefits in your viewers:

• Ebooks are extremely moveable and could be saved on many units with none related bodily space for storing.
• The reader will get the selection to print the book out in the event that they need to eat the knowledge in a standard bodily format. In any other case, the digital format is environmentally pleasant.
• Ebooks are extra accessible, giving readers the flexibility to extend font sizes and/or learn aloud with text-to-speech.
• They’re additionally simply searchable if the reader is in search of one thing particular.

Furthermore, with lead technology being the highest aim for content material advertising, ebooks are a vital a part of a profitable inbound advertising program.

On this submit, we’ll stroll you thru the ins and outs of making an book by, nicely, creating an book. And if you happen to’re apprehensive about your missing design abilities, we’ve bought you coated.

Received your free book templates? Able to make an book? Nice — let’s get to it.

Ebooks could be saved in considered one of a number of codecs. Relying in your end-user, although, you may discover a use for any of the next file sorts:

PDF

PDFs are seemingly probably the most well-known file kind. The “PDF” extension stands for “Moveable Doc Format,” and is finest for ebooks that should be learn on a pc (digital entrepreneurs, you will need to bear in mind this one). We’ll speak extra about the way to save your book as a PDF later on this article.

EPUB

This file kind stands for “Digital Publication,” and is a extra versatile book format. By that, I imply EPUB ebooks can “reflow” their textual content to adapt to numerous cellular units and tablets, permitting the book’s textual content to maneuver on and off totally different pages based mostly on the machine’s dimension on which a consumer is studying the book. They’re significantly useful for viewing on smaller screens, corresponding to smartphones and the Nook from Barnes and Noble.

MOBI

The MOBI format originated from the Mobipocket Reader software program, which was bought by Amazon in 2005 however was later shut down in 2016. Nonetheless, the MOBI file extension stays a well-liked book format appropriate throughout the foremost e-readers (besides the Nook).

Whereas the format has some limitations, corresponding to not supporting audio or video, it helps DRM, which protects copyrighted materials from being copied for distribution or seen illegally.

Newer Kindle codecs are based mostly on the unique MOBI file sorts.

AZW

That is an book file kind designed for the Kindle, an e-reader machine by Amazon. Nonetheless, customers may open this file format on smartphones, tablets, and computer systems.

ODF

ODF stands for OpenDocument Format, a file kind meant primarily for OpenOffice, a sequence of open-source content material creation applications just like Microsoft Workplace.

IBA

IBA is the proprietary book format for the Apple iBooks Writer app. This format does help video, sound, photographs, and interactive components, however it’s only used for books written in iBooks. It isn’t appropriate with different e-readers.

Information Visualization 101: The way to Design Charts and Graphs [Free Download]

Ebooks can improve the visibility and credibility of your small business whereas positioning your model as a thought chief in your trade. Nonetheless, these ebooks can typically be arduous to jot down, despite the fact that they provide many advantages.

Listed below are some confirmed ideas that will help you write glorious ebooks.

1. Select a subject that matches your viewers’s wants.

Keep in mind: The aim of your book is to generate leads in your gross sales staff, so decide a subject that can make it simple for a prospect to go from downloading your book to having a dialog along with your gross sales staff.

This implies your book should not deviate a lot from the subjects you cowl in your different content material distribution channels.

Reasonably, it is your alternative to do a deep dive right into a topic you have solely frivolously coated till now, however one thing your viewers needs to study extra about.

For instance, in listening to gross sales and buyer calls right here at HubSpot, I’ve discovered that creating ebooks is a large impediment for our viewers, who’re entrepreneurs themselves. So if I can present not solely this weblog submit however assets to make book creation simpler, I am specializing in the proper subject that can naturally result in a gross sales dialog.

Listed below are some pattern book titles to think about to get your inventive juices flowing.

• X Greatest Practices for [Insert Industry/Topic]
• An Introduction to [Insert Industry/Topic]
• X Frequent Questions About [Insert Industry/Topic] Answered
• X [Insert Industry/Topic] Statistics For Higher Choice-Making
• Study From The Greatest: X [Insert Industry/Topic] Specialists Share Insights

(Observe: Change “x” with an applicable quantity.) You too can use our free Weblog Subject Generator device to develop extra concepts. Most weblog subjects could be complete sufficient to function longer-form book subjects.

For this weblog submit, I’ll use the PowerPoint model of template two from our assortment of 5 free book templates. By way of every part of this submit, I am going to present a side-by-side of the template slide and the way I personalized it.

Under, you will see my personalized cowl with my sales-relevant book subject. For assist with writing compelling titles in your ebooks, take a look at the guidelines on this weblog submit.

2. Define every chapter of your book.

The introduction to your book ought to set the stage for the e-book’s content material and draw the reader in.

What is going to you cowl in your book? How will the reader profit from studying it? For recommendations on the way to write an efficient introduction, take a look at this submit.

Some book creators say that an book is solely a sequence of weblog posts stitched collectively. Whereas I agree it is best to deal with every chapter as a person weblog submit, the chapters of your book must also move fluidly from one to the opposite.

One of the simplest ways to stipulate your book is by considering of it as a crash course on the sales-relevant subject you chose. In my instance of making an book, I do know I must cowl the way to:

• Write efficient copy
• Design an book
• Optimize ebooks for lead technology and promotion

Whereas my instance has a number of chapters, understand that your book doesn’t have to be prolonged.

Right here’s a golden rule to observe relating to book size: Write what is required to coach your viewers about your chosen subject successfully.

In case your book requires 5 pages, nice! If it requires 30 pages, so be it. Simply do not waste phrases considering you’ll want to write a prolonged book.

Let’s now transfer on to the precise copy you are writing.

3. Break down every chapter as you write.

Get writing! Right here, you’ll be able to method every chapter the way in which you may write a protracted weblog submit — by compartmentalizing every chapter into smaller sections or bullet factors, as proven within the image under.

This helps you write merely and clearly, somewhat than utilizing refined language to convey every level. It is the simplest strategy to educate readers and assist them perceive the brand new materials you’re offering.

You should definitely keep a constant construction throughout every chapter, as nicely. This helps you identify pure transitions between every chapter so there is a clear development from one chapter to the following (merely stitching weblog posts collectively can rob you of this high quality).

These practices ought to maintain true for all of your different advertising efforts, corresponding to e-mail advertising, call-to-action creation, and touchdown web page improvement. “Readability trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS usually says.

Need to ensure you’re conserving your book thrilling for readers? Listed below are some key ideas to remember:

• Use key phrases within the title that emphasize the worth of your supply. Examples embrace adjectives like “wonderful,” “superior,” or “final.”
• Maintain your format constant, so that you create a psychological mannequin for readers and improve their understanding of the fabric.
• When applicable, use formatting — like bulleted lists, daring textual content, italics, and font dimension modifications — to attract individuals’s eyes to your most essential content material or emphasize particular factors you need readers to recollect.

4. Design your book.

Our downloadable book templates are supplied in each PowerPoint and InDesign. For this instance, we’ll present you the way to do it in PowerPoint, since extra individuals have entry to that software program. (Should you want a refresher, right here’s a beginner-friendly information on the way to use PowerPoint.)

We solely have one “chapter web page” within the template (slide three). To create extra chapter pages, or any pages actually, merely right-click the slide and select Duplicate Slide. It will make a replica of your slide and permit you to drag it to its correct place in your book through the sidebar or Slide Sorter part of PowerPoint. You may then customise it for any subsequent chapters.

5. Use the proper colours.

Ideally, our free book templates would magically match your model colours. However they most likely do not; that is the place you get to actually personalize your work. Nonetheless, as a result of ebooks supply extra actual property for shade than your emblem or web site, it is good to think about secondary colours inside your model’s shade palette. Ebooks are the place this shade scheme can really shine.

To discover ways to add your model’s colours to PowerPoint, take a look at this weblog submit. That means, you’ll be able to customise the colour scheme in our book templates to match your model!

6. Incorporate visuals.

Pictures and graphics in ebooks are arduous to get proper. The important thing to creating them match nicely is to consider them as complementary to your writing. Whether or not you add them throughout or after you’ve completed writing your book’s copy, your visuals ought to serve to spotlight an essential level you’re making or deconstruct the which means of an idea in an easy-to-understand, visible means.

Pictures shouldn’t simply be there to make the book simple on the eyes. Reasonably, they need to be used to boost the reader’s understanding of the fabric you’re protecting. Should you need assistance gathering visuals, we have now three units of free inventory pictures which may provide help to alongside the way in which:

And if you happen to’re compiling a data-heavy book, you may need to obtain our free knowledge visualization book for tips on designing compelling charts and graphs in your content material.

7. Spotlight quotes or stats.

One other strategy to improve your book is by highlighting quotes or stats inside your design. Simply be certain the quote or stat you are utilizing genuinely provides worth to the content material.

Whether or not you are emphasizing a quote or including a visible, hold all of your content material throughout the identical margins. In case your copy is persistently one-inch indented in your web page from each the left and proper sides, hold your designed components aligned utilizing that very same spacing.

8. Place applicable calls to motion inside your book.

Now that your content material is written and designed, it is time to optimize it for lead technology, reconversion, and promotion.

Take into consideration how you bought right here — you clicked on a call-to-action (CTA) in an e-mail, on a social media submit, or some place else. A CTA is a hyperlink or visible object that entices the customer to click on and arrive at a touchdown web page that can get them additional engaged along with your firm.

Since your book readers have most likely transformed into results in get their fingers in your book, use the CTAs inside your book to reconvert your readers and propel them additional down your advertising funnel.

For example, a CTA can result in one other supply, your annual convention’s registration web page, or perhaps a product web page. Relying on what this subsequent motion is, CTAs could be an in-line rectangle or a full-page teasing the following supply (see each photographs under).

To hyperlink the CTA in your book (or any picture or textual content in your book) to your vacation spot URL, merely go to Insert >> Hyperlink in PowerPoint.

We have even designed 50 customizable calls-to-action in PowerPoint you’ll be able to obtain and use in your ebooks. You may seize them right here.

Now, we do not have a devoted CTA template slide within the PowerPoint book templates … nevertheless it’s nonetheless easy! You simply must duplicate the Header/Subheader slide and customise the copy or add photographs as wanted. You too can go to Insert >> New Slide and work from there.

You’ve got seen these letters on the finish of recordsdata earlier than. Brief for Moveable Doc Format, the .PDF file kind basically freezes your book so it may be displayed clearly on any machine. A preferred various to PDFs is the .EPUB file kind. See a comparability of EPUB to PDF right here.

10. Create a devoted touchdown web page in your book.

Your book ought to be obtainable for obtain via a touchdown web page in your web site. A touchdown web page is an internet web page that promotes/describes your supply and supplies a type that guests must fill out with their contact info to entry your book. That is how one can convert your guests into enterprise leads that your gross sales staff can finally observe up with.

For example, you went via this touchdown web page to entry this book template.

Should you’re nonetheless undecided the way to get began, obtain this free book to study extra about optimizing your touchdown pages for conversion.

• Promote your new book in your web site. For instance, characteristic a CTA or hyperlink to your supply’s touchdown web page in your assets web page and even your homepage.
• Promote your book via your weblog. For example, contemplate publishing an excerpt of your book as a weblog submit. Or write a separate weblog article on the identical subject as your book, and hyperlink to it on the finish of your submit utilizing a call-to-action to encourage readers to continue learning. (Observe: This very weblog submit is the proper instance of the way to promote an give you created with a weblog submit.)
• Ship a segmented e-mail to contacts who’ve indicated an curiosity in receiving provides out of your firm.
• Leverage paid promoting and co-marketing partnerships that can provide help to promote your book to a brand new viewers.
• Publish posts to social media with a hyperlink to your book. You too can improve social shares by creating social media share buttons inside your book, corresponding to those on the backside proper of this book.

After your content material is launched and promoted throughout your advertising channels, you’ll additionally need advertising analytics to measure your stay product’s success.

For example, it is best to have touchdown web page analytics that offers you perception into how many individuals downloaded your book and transformed into leads and closed-loop analytics that present what number of of these individuals finally transformed into alternatives and prospects for your small business.

And with that, we have constructed an book, people! You may take a look at the packaged model of the instance I constructed right here:

After your content material is launched and promoted throughout your advertising channels, you’ll must have advertising analytics to measure your ebooks’ success. For example, have touchdown web page analytics that offers you perception into how many individuals downloaded your book or present what number of of these downloaders transformed into alternatives and prospects for your small business.

Typically, one of the best book for your small business is already strewn throughout a sequence of weblog posts. Should you’ve spent the final month writing articles all on the identical topic for your small business, think about how these posts would look stitched collectively?

Every article can start a brand new chapter. Then, as soon as this book is created, you’ll be able to advertise on a touchdown web page, hyperlink to this touchdown web page from every weblog submit, and generate leads from readers who need to obtain your entire weblog sequence in a single handy book.

Earlier than setting a value in your book, do a little analysis. Decide who your viewers is, what they’re keen to pay, and the way many individuals inside your goal market is perhaps prepared to purchase it. Then, decide the platforms you’ll promote your book via. Amazon? Apple Books? Your web site? You may analysis how a lot ebooks normally go for on these websites and incorporate this perception into your pricing technique.

How is an book structured?

There is not any set rule for organizing your content material into an book. It usually mimics the construction of a novel or textbook (relying on what it’s you are writing about). However, it is best to remember to adhere to some points of an book.

Ebooks usually have a system of chapters and supporting photographs. Like a weblog submit, additionally they do nicely when additional segmenting their textual content with subheaders that break down the dialogue into particular sections. Should you’re writing about skilled sports activities, for instance, and considered one of your chapters is about Main League Baseball (MLB) within the U.S., you may need to set up subchapters concerning the numerous groups belonging to the MLB.

What can an book be about?

Something. Nicely, inside purpose.

Ebooks are merely a marketer’s means of delivering a lot of essential info in a type their potential prospects are most keen to learn.

For instance, an environmental firm may write an book about water conservation. They may additionally focus an book solely on utilizing their water-saving product or the way it helped a buyer clear up an issue.

Analysis is a big a part of book creation, regardless of your book’s subject. Opposite to short-form content material like articles and movies, the content material of an book relies on belief and proof. A consumer who obtains (or requests entry to) your book needs the total story, not simply the bullet factors. That features all of the content material and testing you went via to supply the book.

Are you able to edit an book?

Nope.

An book cannot be edited as soon as it has been saved in one of many main file codecs, so it is best to make sure you have an editable model saved in a program like Microsoft Phrase.

However why would you need your book to be uneditable? Making ebooks uneditable ensures the content material stays unchanged — each the format and the knowledge — because it’s shared between a number of customers.

You may edit ebooks in the event that they’re saved utilizing an editable PDF, a characteristic that’s particular to Adobe Acrobat — the founding program of the PDF file kind. Discover ways to edit PDFs in this weblog submit.

How do you learn an book?

You may learn an book on many alternative units: iPhone, Android smartphones, a Macbook, PC, and e-readers such because the Nook and Kindle. The latter two units are usually used to learn novels in digital type. Nook and Kindle house owners can retailer 1000’s of books (actually) on a single Nook or Kindle.

Share Your Experience in an E book

Ebooks are one of many prime changing lead magnets a enterprise can supply to its viewers. Creating an book is all about delivering excessive worth at a low value level to generate a excessive gross sales quantity.

Ebooks work nicely for brand new companies in search of model consciousness and established corporations securing a spot as an trade thought chief.

As long as you and your staff have outlined what success appears like in your book launch, you’ll reap the rewards of this stand-alone asset for months — and even years — to return. So get began in your book utilizing the free template obtainable within the supply under.

Editor’s observe: This submit was initially printed in November 2018 and has been up to date for comprehensiveness.