Influencer advertising and marketing generally is a overseas idea on this planet of B2B. On this week’s episode of The B2B Advertising Podcast, Head of Content material David Rowlands sat down with International Head of Affect at Ogilvy, Rahul Titus to debate how B2B manufacturers are utilising influencer advertising and marketing from a enterprise to human perspective.
They discuss concerning the potential challenges of working with influencers, from discovering the appropriate individuals to characterize your model to checking their social media background and the chance elements that come into play. Rahul additionally suggests utilizing worker advocacy to your benefit however in the appropriate means; in any case – who higher to speak about your model than the individuals working in your model? Keep tuned on how one can measure influencer advertising and marketing, what KPIs to set and way more.
