In 2012, Google – a search engine recognized for combating towards paid hyperlinks and “skinny” content material – appeared to be behind a marketing campaign that generated each on behalf of its Chrome browser.
A seek for [This post is sponsored by Google] returned greater than 400 pages, written apparently as a part of a Google advertising marketing campaign:
Google? Shopping for hyperlinks? It certain seemed prefer it:
It was additionally hypocritical as a result of Google was paying to provide the identical kind of rubbish that its Panda Replace was designed to penalize.
What was Google pondering? This was only the start of the story. See Search Engine Land’s follow-up tales:
Additionally on at the present time
On-line tax-filing providers can now not cover free providers from Google Search outcomes
2020: The IRS revised its Free File settlement with on-line tax return software program suppliers, requiring them to permit their Free File touchdown pages to be listed by search engines like google and backing out of its pledge to not enter the e-file providers market.
The massive PPC shifts of 2019 that can form how we market in 2020
2020: Automation, full-funnel campaigns, shoppable advertisements and privacy-fueled paid search modifications in 2019.
What makes folks click on on search advertisements?
2020: Did folks click on on a paid search advert as a result of it answered a search question, talked about a well-known model, was listed above different search outcomes, or had a compelling title, description, or picture? Survey says…
Bing Advertisements provides businesses probability at prizes for accreditation, new accounts, extra
2019: The sweepstakes provided incentive for businesses to extend their participation with Bing Advertisements.
Google’s Mueller spent New Yr’s serving to SEOs deal with hacked content material, gradual web site points
2019: John Mueller, a Google webmaster tendencies analyst, spent a portion of his New Yr’s break responding to considerations and questions round Google search-related points. Right here’s what stored him occupied.
Google emphasizes ‘Message this enterprise’ in new native search check
2019: Google was testing an even bigger push for the messaging possibility throughout the native panel, by utilizing a bigger message button.
Google search exams new interface for film, TV present streaming choices
2019: Google was testing a change within the search outcomes for film and TV present streaming choices, including extra streaming suppliers and choices.
There’s nothing stopping local weather change deniers from utilizing Google AdWords
2018: Advertisers didn’t should do something particular or out of the odd to get Google’s algorithms to show their advertisements. It wouldn’t be till 2021 that Google prohibited advertisers from working advertisements or monetizing content material that contradicted scientific consensus on local weather change.
Report: Amazon in discussions with client manufacturers about advertisements on Alexa [company denies it]
2018: Amazon was reportedly in talks with a number of giant client product corporations, similar to Procter & Gamble, about promoting and sponsorship alternatives by way of Alexa and voice search. Nevertheless, Amazon denied the story, saying it had no plans to introduce advertisements on Alexa.
New search high quality raters pointers for Google Assistant and voice search evaluations
2018: Just like the online search high quality pointers, raters evaluated voice responses from Google Assistant for data satisfaction, size, formulation and elocution.
Yahoo Search Again On-line After 4+ Hour Outage; Bing Went Down Earlier Friday
2015: The outage to Yahoo’s devoted search web site lasted greater than 4 hours.
Search In Pics: Google Winter Trip, Boot Loops Cereal & Penguin Appetizers
2015: What folks eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve, and extra.
Rumor: Apple Might Purchase Crowdsourced Mapping App Waze
2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and visitors app. However Google did later in 2013, for $1.3 billion.
Report: Google Antitrust Settlement Coming Tomorrow, Opponents Annoyed With FTC
2013: Google agreed to vary some enterprise practices and settle allegations it misused patents to thwart smartphone opponents.
Larry Web page named “CEO Of The Yr”
2012: Why? As a result of Web page “reorganized the corporate’s administration construction, redesigned the face of the corporate’s merchandise and pushed ahead with a multibillion-dollar deal to amass a cellphone manufacturing outfit.
Google Launches US Election Hub Web site
2012: It was just like the Google Information “Elections” part, however with completely different filtering choices on information content material and added information associated to this 12 months’s campaigns.
Activate The “Bells and Whistles” On Google’s iPhone Cell App
2009: Shock! Google’s iPhone app had a number of further hidden choices within the Settings tab.
Report: Android OS Coming To Netbooks
2009: An Android OS netbook by 2010? May or not it’s? Nicely, truly, it didn’t even take that lengthy, as Acer-produced netbooks have been shipped beginning in Q3 of 2009. (Dell was additionally Android for netbook OS.) Oh, what was a netbook? A smaller-than-typical laptop computer pc (R.I.P, 2007-2013).
Google’s Algorithm Awarding New Pages?
2008: Google appeared to be displaying a bit an excessive amount of like to new or very latest pages listed by Google, rating these pages extraordinarily properly for queries.
Baidu Beats Music Labels In Music Copyright Case Once more
2008: A Beijing appeals courtroom upheld a call that Baidu was not responsible of property rights infringement for displaying hyperlinks to web sites providing unlawful music downloads.
WhatsOpen Goals To Disseminate Native Enterprise Hours Knowledge Throughout Platforms
2008: The “social search engine” launched its public beta and appeared to be a “function” moderately than a totally developed new native idea.
Google To Make Stronger Effort With Running a blog & Communication In 2007?
2007: Matt Cutts known as for Google to have extra folks running a blog and monitoring communities considering their merchandise.
Extra Google Q&A Spam
2007: Google Q&A spam was noticed for a search on [how tall is paris]. The outcomes led to an grownup web site.
YouTube’s “Content material Identification System” Delay Might Damage Google’s Plans
2007: An anticipated software program launch by YouTube to crack down on pirated movies with a “content material identification system” software program was delayed.
SMBs, Paid Search And Self-Service
2007: The query was: what number of SMBs will join straight for paid search and what number of should be acquired by way of a “push” channel (native gross sales power)? Some have been satisfied {that a} gross sales power is completely essential for Google, Yahoo and Microsoft to amass any significant penetration within the SMB market.
Google’s Manhattan Workplace Engaging & Inviting
2007: Translating the Googleplex Mountain View workplace firm tradition to New York appeared to be understanding simply superb.
Google Patches Critical Gmail Contacts Bug
2007: A severe bug was fastened in Google’s Gmail. It allowed web sites to retrieve a consumer’s Gmail contact record by way of a JavaScript loophole.
Search Engine Land Stats: 2007, In Overview
2008: Some key stats reveal how Search Engine Land had grown over the previous calendar 12 months.
Greatest | high | hottest Search Engine Land tales of the 12 months
Early January is an effective time to take a closing look again at the preferred tales from the previous 12 months. Try what tales earned essentially the most pageviews and social love in prior years:
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
< January 1 | Search Advertising Historical past | January 3 >
New on Search Engine Land
Concerning the creator
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
