TikTok isn’t the brand new child on the block anymore. The platform has exploded in recognition over the previous few years and has develop into “the place to be” on social media—particularly for youthful audiences.
On this weblog, we’ll lay out every thing it’s good to know to get your TikTok influencer advertising technique off the bottom. We’ll additionally provide you with some suggestions and finest practices for staying a step forward of the competitors.
TikTok isn’t the brand new child on the block anymore. The platform has exploded in recognition over the previous few years and has develop into “the place to be” on social media—particularly for youthful audiences.
On this weblog, we’ll lay out every thing it’s good to know to get your TikTok influencer advertising technique off the bottom. We’ll additionally provide you with some suggestions and finest practices for staying a step forward of the competitors.
TikTok stats and affect on the social media panorama
First issues first: Let’s get into some stats about TikTok as a complete. This can enable you higher perceive how far it’s come over the previous few years and why it has develop into a necessary influencer advertising technique.
TikTok is approaching 2 billion customers.
As of April 2023, TikTok has roughly 1.9 billion customers worldwide—a 66% enhance since 2020. By 2027, specialists predict that quantity to develop to greater than 2.2 billion.
TikTok dominates the share of time spent on social media.
Customers in the US devoted 32% of their social media time to TikTok.
Right here’s the complete breakdown:
- TikTok: 32%
- Fb: 20%
- Instagram: 20%
- YouTube: 15%
- Snapchat: 9%
- Twitter: 2%
TikTok is a product overview vacation spot.
About 68% of individuals on TikTok use the platform to lookup critiques a few product or model. Traits like #TikTokMadeMeBuyIt additional illustrate the facility TikTok content material has on buy selections.
Most customers leverage TikTok as a discovery platform.
Greater than half of TikTok’s customers depend on the platform to assist uncover new merchandise and types. TikTok’s search algorithm takes under consideration varied elements to offer related search outcomes. It considers customers’ previous interactions, preferences, and engagement patterns to ship personalised content material suggestions.
Understanding TikTok’s viewers and platform
Wish to create content material that resonates with TikTok’s person base? Let’s get into who they’re and what TikTok features they’re utilizing to create prime content material.
Demographic breakdown of TikTok customers
TikTok nonetheless caters to a youthful viewers, with practically 40% of its customers underneath 25 years outdated:
- 18-24: 38.4%
- 25-34: 32.5%
- 35-44: 15.6%
- 45-54: 8%
- 55+: 5.5%
The platform additionally skews barely feminine:
An summary of TikTok options and functionalities
Importing and recording movies
Customers can share video content material as much as 10 minutes lengthy. This may be completed straight throughout the app or by importing the content material out of your digicam roll.
Modifying content material
TikTok has tons of choices for customers who need to make their content material extra attention-grabbing and interesting. Some primary methods to edit TikTok content material embody cropping, rotating movies, creating auto-captions, altering the playback velocity, including transitions, and extra.
Filters and results
TikTok has loads of filters customers can select from to boost and personalize their content material. Some examples embody:
- AR filters: TikTok affords augmented actuality (AR) filters you need to use to remodel your look, add animated results, or create visible experiences.
- Inexperienced display screen results: TikTok’s inexperienced display screen impact lets you substitute the background of your movies with any picture or video of your selection.
- Time warp scan: This impact lets you create illusions, showcase transformations, or create comedic timing in your movies.
- Magnificence filters: TikTok supplies varied filters that may easy your pores and skin, improve your options, add make-up results, and extra.
- Trending filters and results: TikTok usually introduces new filters and results that develop into well-liked because of viral traits or challenges.
Sounds
Sounds play a vital position in setting the temper, tone, and elegance of TikTok movies. These “sounds” seek advice from audio clips—usually snippets of music—dialogue, or different sounds that customers can incorporate into their movies.
Voiceover
Many customers create a voiceover to assist clarify the context of their video. This function is nice for creators who excel at storytelling or including some humor to their content material.
Reside streaming
Reside streaming lets you have interaction together with your viewers in actual time. Viewers can remark, ask questions, and work together with you thru dwell chat. It supplies a possibility for direct communication and fosters a extra private and interactive relationship together with your followers.
Stitches
@gabiiigarrr #sew with @danielclarke_dc3 ♬ authentic sound – gabigarrr
TikTok Stitches is a function that enables customers to include and reply to particular segments of different TikTok movies inside their very own content material. It supplies a fascinating option to work together with present TikTok content material, contributes to ongoing conversations, and lets you add your personal contact to movies from different creators.
Duets
@myreek_ #duet with @Naomi Turner #singing #sing #singers #singer #fyp #foryou #vocals #acapella #concord ♬ authentic sound – M Y R E E Ok
TikTok Duets let you create authentic content material as a split-screen view alongside present content material. This function encourages collaboration on the platform and improves discoverability and sharing throughout the TikTok neighborhood.
Carousels
Very like the favored IG function, TikTok permits customers to create Carousel content material of their feed. You possibly can add background music and captions to those static picture slideshows to enhance engagement and optimize the content material.
Key content material traits ripe for TikTok influencer advertising
Dance challenges
@mianmya1 Dancing at all times feels good! Outfits are #nikeneeeditnow from @jdsportsus #dance #dancechallenge #foryoupage ♬ It Really feel Good to Be Me – Blackway
TikTok dance challenges are viral traits the place customers be taught and carry out choreographed dance routines to well-liked songs or authentic tracks. They usually contain a selected set of dance strikes replicated and shared by customers throughout the platform.
If completed authentically, manufacturers can get in on the motion and leverage the pattern’s recognition and engagement. They will create their very own branded dance challenges, partnering with influencers or well-liked TikTok creators to advertise their services or products by the problem. Or they will sponsor present dance challenges, supporting creators already main well-liked traits.
ASRM
@asmrbellabree Have you ever ever tried these enjoyable magnificence hacks with Vaseline? @vaselinebrand #Vaseline #Vaselinepartner #advert ♬ authentic sound – ASMRBellaBree
The ASMR (Autonomous Sensory Meridian Response) pattern on TikTok entails creating movies that stimulate nice sensations by soothing sounds, mild whispers, or enjoyable visuals. ASMR content material goals to offer viewers with a way of calm and rest.
If you wish to get entangled as a model, it’s necessary to grasp the ASMR neighborhood and the aesthetics related to ASMR content material. Sustaining authenticity, offering a real expertise, and respecting the soothing nature of ASMR is essential to resonate with viewers and the ASMR neighborhood on TikTok.
Prepare with me
@wittyybabyla #grwm #foryoupage #getreadywithme #grwmhair #grwmmakeup #make-up #makeuphacks ♬ authentic sound – Daisy
“Prepare with me” content material entails creators inviting their viewers to, effectively, prepare with them. This may be something from preparing for work to an evening in town or something in between. It’s nice content material for manufacturers—particularly magnificence and vogue—to showcase how their merchandise could be concerned in a each day routine.
Day within the life
@themayagraves A day within the life ☁️. If you happen to’re in ATL and want a lash tech be certain that to hit up @theangeldenise and use my code “MAYAMOL” for $20 off your appointment! #momsoftiktok #motherhood #adayinmylife #parentsoftiktok #babiesoftiktok #atllashtech #atllashes ♬ authentic sound – Maya Graves
“Day within the life” content material is mainly an prolonged model of “prepare with me” content material, providing a behind-the-scenes have a look at a typical day. There isn’t any restrict to what a TikTok creator would possibly stand up to in a given day, which suggests there is no such thing as a restrict to the kind of manufacturers that may combine their services or products into the content material.
Unboxing/haul content material
@lindseyxworth Replying to @mallie they in reality had been virtually all wins😍 #thrifthaul #thrifting #thrifttok #tryonhaul #realistictryonhaul #tryon #goodwill ♬ authentic sound – Lindsey Wedgeworth
Unboxing content material is when a creator opens a package deal from a model in real-time. It’s a good way to seize the creator’s real response to a brand new product and showcase packaging kinds, supplies, and extra.
Equally, haul content material entails a creator exhibiting off current purchases from a buying spree. Haul content material is very well-liked within the thrifting neighborhood because it permits them to share all of the hidden gems they discovered on a day trip.
Pack an order with me
@shopbypinkprincess Let’s pack an order! #smallbiz #smallbusiness #asmrpackingorder #asmr #packorderwithme #fyp #foryourpage ♬ authentic sound – shoppinkprincess
“Pack an order with me” content material is mainly the reverse of unboxing content material. Many small companies will leverage this method to showcase their merchandise and add a private contact to the net buying expertise.
Ideas and finest practices for profitable TikTok influencer advertising campaigns
Now that you’ve an thought of who’s on TikTok and the kind of content material you possibly can leverage on the platform, let’s get your technique up and operating.
Create a TikTok Enterprise account.
As a model on TikTok, the very first thing you’ll must do is create a TikTok Enterprise Account. These public profiles let you leverage native advertising instruments to construct a cohesive technique on the platform.
A few issues you possibly can entry with a Enterprise Account:
- The Net Enterprise Suite—a central location to entry your analytics, workspace, and exercise and help
- An e mail tackle in your TikTok profile the place potential clients and creators can contact you
- Unique entry to pre-cleared sounds by the Industrial Music Library
- The in-app Enterprise Inventive Hub, the place you may get recommendations on content material technique, taking pictures movies, and extra
Discover TikTok influencers that align together with your mission and values.
Discovering creators that align together with your model’s mission and values is important to your TikTok influencer advertising technique.
At the beginning, model alignment ensures authenticity. You create a real connection together with your audience by partnering with influencers who share your mission and values. Their endorsement displays your model’s ideas, strengthening belief and credibility within the eyes of the viewers.
Furthermore, aligning with the appropriate influencers enhances relevance. Their content material resonates with a selected area of interest, attracting an engaged viewers that aligns together with your goal market. This synergy creates a pure move, rising the probability of conversions and driving tangible outcomes for your online business.
Final however actually not least, alignment will increase your potential for content material amplification. When influencers genuinely align together with your model, they develop into passionate advocates, spreading your message far and broad. Their genuine endorsement carries weight and conjures up their followers to take motion, increasing your model’s attain and impression.
Collaborate with numerous creator sorts.
Don’t pigeonhole your self into working with one sort of creator. In doing so, you restrict your viewers to 1 particular sort of shopper and ignore the potential for branching out into different industries.
For instance, a logical accomplice for a health attire model is perhaps an athlete who showcases how the model’s merchandise enhance efficiency. Nevertheless, that model may also accomplice with a journey influencer who demonstrates how they keep lively on the highway or a “momfluencer” who promotes wholesome and lively parenting actions.
Encourage user-generated content material (UGC).
UGC serves as social proof in your model, demonstrating that actual individuals are having fun with and benefiting out of your services or products. It leverages the affect and impression of word-of-mouth advertising, as customers belief the suggestions and experiences of their friends. Make sure to brush up on trending hashtags and challenges to encourage customers to create natural content material round your model.
Reap the benefits of Spark Advertisements.
Spark Advertisements permit manufacturers to show natural creator content material into TikTok advertisements that mix seamlessly into customers’ feeds. Often known as creator licensing or influencer whitelisting, Spark Advertisements provide a fascinating option to mix the facility of natural creator content material with paid media.
- Partnering with creators boosts advert view-through charges by 193%.
- Advertisements that includes creators have 83% excessive engagement charges.
- Creator content material improves advert recall by 27%.
Take note of algorithm adjustments.
The TikTok algorithm is continually altering and evolving. It’s designed to investigate person preferences, behaviors, and interactions to offer a customized and interesting content material expertise. A number of elements that may affect the algorithm embody:
- Person interactions
- Video completion charge
- Relevancy
- Video particulars
- Time of posting
- Person suggestions
Familiarize your self with related guidelines and rules.
TikTok has rules and tips for disclosing branded content material, guaranteeing transparency and disclosure to customers on the platform.
When posting branded content material to TikTok, you should:
- Allow the branded content material toggle.
- Guarantee promoted services or products is obvious with out requiring customers to entry your profile web page or any third-party hyperlinks.
- Keep away from selling services or products in prohibited industries.
Based on TikTok, prohibited industries embody:
- Alcohol
- Cigarettes and tobacco merchandise
- Drug-related services
- Weapons
- Playing
- Sexual services
- Political content material
- Animals (this consists of shopping for and promoting animals. Pet provides and providers are wonderful)
- Prescribed drugs, healthcare, and medication merchandise
- Contraceptive merchandise
- Age-rated movies, TV exhibits, and video games
Be taught extra about TikTok’s branded content material tips right here.
Utilizing TikTok influencer content material in your cross-platform social media technique
Many creators have discovered that TikTok movies do effectively on different platforms and vice versa. The hot button is to do greater than copy/paste a video. Every social media channel has its personal set of strengths and weaknesses, and by tailoring your TikTok content material to the appropriate channels the appropriate approach, you possibly can increase your attain and get extra “bang in your buck.”
Most TikTok movies work effectively as IG Reels or Tales. Don’t be afraid to incorporate AR filters and stickers, in addition to craft compelling captions to drive engagement.
Fb
Fb lets you add movies throughout a number of dimensions. As a result of Fb’s viewers is notably older than TikTok’s, ensure you’re utilizing your TikTok movies for max impact, together with web page hyperlinks, sturdy copy, and/or focusing on related teams.
YouTube
With the discharge of YouTube Shorts, many creators are importing their TikToks on to YouTube. Shorts have come on sturdy since its launch in 2021 and provide loads of distinctive insights about your viewers on YouTube.
Whereas Pinterest often caters to photographs, vertically-formatted movies are additionally performing effectively and are pinnable for followers. Just like Shorts and Reels, TikTok video dimensions are good for Pinterest video uploads.
Profitable TikTok influencer advertising examples
Public
@kallmekris Get began with Public utilizing the l!nk in my b!o and stand up to $50 in free inventory🙌🏻📈#advert ♬ Espresso Music – Cafe Music BGM channel
Kallmekris is an actor on TikTok and shoots hilarious skits utilizing a number of authentic characters. Public, a social community investing app, partnered with Kallmekris to boost consciousness and drive downloads.
Public supplied an affiliate hyperlink for Kallmekris and likewise supplied her followers a reduction code to incentivize subscriptions.
Dunkin
@charlidamelio #duet with @dunkin 1..2..3 with the caramel @patreeky #charlirunsondunkin #advert ♬ The Charli – Dunkin’
Charli D’Amelio is the preferred influencer on TikTok and an avid Dunkin fan. The corporate has partnered with the megastar to unfold the love for its iconic drinks and even collaborated along with her on a product launch for an iced espresso known as “The Charli.”
Mercedes-Benz
@zachking One thing magical confirmed up within the mail from @mercedesbenz #Cclass #advert ♬ authentic sound – Zach King
Zach King is a proficient YouTuber who expanded onto TikTok when the channel launched. As a gifted videographer, he partnered with Mercedes-Benz to advertise their C Class 2022 mannequin. The video drove model consciousness and supplied the model with production-quality content material to repurpose on different channels.
Key takeaway: TikTok influencer advertising is a necessary technique. Now’s the time to get on board.
There’s a cause that each different main social media channel now affords the vertical-view, short-form video choice, and that cause is TikTok. As the most well liked new on-line platform, individuals are quickly consuming and creating content material. Extra importantly, artistic manufacturers are leveraging the channel to encourage shopper buying.
Increasing your influencer program onto TikTok may very well be among the finest methods to unlock larger returns in your advertising division. Moreover, TikTok creators will enable you ship high quality content material utilizing short-form movies throughout a number of social networks.
Steadily Requested Questions
