With the COP27 local weather change convention underway in Egypt, TikTok’s trying to lean into the rising dialogue round local weather change, with the introduction of a brand new #ClimateAction world marketing campaign, which is designed to encourage communities everywhere in the world to affix the local weather dialog, and take motion that has a constructive affect on the planet.
As defined by TikTok:
“COP27 brings collectively world leaders, civil society, corporations and other people on the frontline of local weather change all collect to commit and encourage pressing local weather motion. As one of the essential local weather occasions on the planet, we’re partnering with TikTok creators to take their inspiring local weather content material to the subsequent stage and guarantee these vital conversations are entrance and middle.”
As you’ll be able to see within the above clip, a spread of TikTok creators will likely be sharing local weather ideas over the subsequent two weeks, as a part of a broader, collaborative push to extend consciousness and engagement.
Along with this, TikTok’s additionally internet hosting a live-stream from COP27 on November tenth, whereas TikTok creators @SarahaBulkhair and @CamelNews21 will share interactive experiences from the occasion.
Given the app’s recognition amongst youthful audiences TikTok is in an ideal place to lift consciousness of climate-related points, and amplify key environmental messages to immediate additional motion. Research have additionally discovered that youthful adults are extra prone to interact with local weather change content material on social platforms, which additional underlines the significance of TikTok highlighting these messages for additional dissemination among the many normal public.
It’s an important time for motion, and hopefully, this yr’s COP summit will set up new world options to fight the worsening impacts of human exercise.
TikTok’s COP27 live-stream will likely be held at 5pm ET/7am PDT/10am EDT on November tenth through @tiktokforgood.
