While you consider the important thing promotion platforms for automobiles, TikTok doubtless doesn’t instantly spring to thoughts. However in accordance with analysis more than 40% of TikTok customers are planning to purchase or lease a automotive within the subsequent six months, which really makes it a beneficial consideration for automakers and entrepreneurs in connecting with related, engaged and viable customers.
With this in thoughts, TikTok has launched a brand new Auto Sellers Playbook, which supplies key insights and notes for auto sellers seeking to maximize their promotional efforts within the app.
You possibly can obtain the 78-slide Auto Sellers’ Playbook right here (with e mail sign-up), however on this publish, we’ll check out a few of the highlights.
First off, TikTok supplies some general notes on the platform’s cultural affect and utilization.
That’s plenty of time spent in-app, and it’s this bigger shifting of consumption course of that makes TikTok an even bigger consideration in reaching engaged, lively audiences.
TikTok additionally notes that it has attain to key auto purchaser segments.
In addition to key influencers of the identical.
Once more, you may not instantly consider TikTok as a important platform for connecting with auto consumers, however these stats present that there’s important, influential energy within the app.
The information then supplies some notes on TikTok advertising technique, and find out how to construct your in-app presence.
There’s additionally a spread of artistic finest follow suggestions and approaches.
Together with case research examples to tell your pondering.
Lastly, TikTok additionally outlines extra particular components to assist information your method, together with important suggestions, advert codecs, bidding choices and extra.
There’s a heap extra recommendation and notes within the full information, which you’ll be able to obtain right here, and it’s positively value a search for auto sellers, and even these not within the auto sector who’re searching for new methods to construct a TikTok presence.
Some fascinating meals for thought to your strategic planning.
