Is TikTok a part of your vacation advertising and marketing plan?
This may assist – in the present day, TikTok has launched a brand new, 17-page vacation advertising and marketing information, which supplies an summary of key engagement stats round seasonal occasions, insights into when important engagement factors happen inside every related interval, checklists for planning, explainers on TikTok’s numerous advert choices, and extra.
You may obtain TikTok’s full 2022 Vacation Information right here, however on this submit, we’ll check out among the highlights.
First off, TikTok supplies some insights into person engagement traits across the holidays, and the way they’re planning to have fun.
As you possibly can see, based on TikTok’s information, there are important alternatives to achieve folks round key vacation occasions and actions, which may make it an vital consideration on your method.
TikTok’s additionally included an inventory of key dates to remember:
In addition to planning notes on your campaigns:
There’s additionally an summary of TikTok’s numerous advert choices, and make greatest use of every:
Together with how and when you need to look to make use of every in your course of:
There’s additionally a variety of notes on key planning suggestions and approaches, in addition to this overview of key advert optimization suggestions:
TikTok’s additionally included steerage on use its vacation templates, which could possibly be one other solution to align your campaigns with the important thing themes.
It’s a helpful overview, which may assist to get you fascinated by how you need to method your TikTok advertising and marketing efforts, and optimize for every particular occasion.
It’s price a glance both means – you possibly can obtain TikTok’s full 2022 Vacation Information right here
