How does Dotdigital’s SCV assist you?
Dotdigital’s SCV provides you a holistic view of every one among your clients. You may see real-time engagement and gross sales knowledge, in addition to any subscriber standing and preferences, making it simpler to look again on what’s labored up to now, so that you could optimize your future campaigns. Since we launched our SCV performance supplying you with a 360-degree view of your clients, we’ve strived to make steady enhancements. The end result; at present our SCV is infinitely extra actionable.
Our performance makes it simpler to create and develop extra focused messages on your clients, with elevated ranges of personalization. You may develop a clearer understanding of your clients by taking a look at how they’ve interacted with earlier campaigns. This exhibits you elevated visibility and adaptability and is nice for seasonal or vacation campaigns as you possibly can see what your clients did final 12 months, and use this data to focus on them higher this time round.
You may even use our expanded buyer view that will help you establish doubtless product suggestions which is able to maintain your clients engaged. You may see what buyer ‘A’ bought that buyer ‘B’ may also like and may present clients merchandise they’ll like and see your conversion charge enhance.
Our SCV additionally makes it straightforward to create lookalike segments of your supreme buyer, so you possibly can develop extra focused and personalised messages for your entire clients – all with a single click on. To assist this, we’ve included affinity scores to point out you a proportion of how assured you could be {that a} explicit product suits the wants and wishes of a person buyer. You may see the affinity rating if you preview a product advice in opposition to a selected buyer.
We’re providing all of this while being pleased with the accountable advertising practices that we champion. And keep in mind, Dotdigital will not be solely ISO 27001, ISO 27701, but additionally ISO 14001 licensed, that means you possibly can relaxation assured you’re growing out a single view of your buyer in a platform that places our clients first, encourages accountable advertising practices and can profit what you are promoting in the long term. You may study extra about our credentials in our belief heart.
To search out out extra about Dotdigital and the way our platform might help you develop your single buyer view, get in contact with us at present.
