Tourism Australia goes for the plain – at nice size

Tourism Australia is displaying us the sights of that moderately massive nation in a brand new marketing campaign by M&C Saatchi Sydney – almost all of them, at nice size, with the help of a toy unicorn and a kangaroo.

‘Come and say G’day,’ is, says Tourism Australia, “unashamedly Australian” which is moderately what you’d count on. However it does flaunt its ockerness moderately clearly. Directed by The Biggest Showman’s Michael Gracey.

Field ticky – couldn’t they’ve discovered one thing a bit extra, properly, completely different?

MAA artistic scale; 5.