SAN FRANCISCO – August 11, 2022 – Traackr, a number one influencer advertising and marketing platform, in the present day introduced that it has been acknowledged as winner of the “Finest Influencer Advertising Administration Platform” award within the fifth annual MarTech Breakthrough Awards program carried out by MarTech Breakthrough, a number one market intelligence group that acknowledges the highest corporations, applied sciences and merchandise within the world advertising and marketing, gross sales and promoting expertise trade in the present day.
Traackr is the end-to-end platform that empowers world manufacturers to run best-in-class influencer advertising and marketing packages, offering a single system of report to consolidate influencer discovery, analysis and administration, and allow standardized measurement of paid and natural influencer campaigns and packages.
The corporate offers the most important and most complete influencer database, with highly effective, customizable search filters. Additionally, its wealthy set of KPIs and unparalleled aggressive insights have enabled manufacturers to obviously measure efficiency on the market, program and marketing campaign ranges. Traackr additionally expanded its data-driven capabilities throughout the pandemic to help complicated, multi-brand, world packages throughout the funnel, together with social commerce and affiliate packages.
“Manufacturers leveraging our platform to drive influencer campaigns outperform their rivals in visibility, influence, and model belief,” mentioned Pierre-Loïc Assayag, CEO and co-founder of Traackr. “At Traackr, we consider essentially the most impactful advertising and marketing channel in the present day is the trusted relationship. Our mission is to empower wonderful manufacturers to earn consideration, create belief and construct model love.”
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, onerous work and success in a variety of promoting, gross sales and promoting expertise associated classes, together with advertising and marketing automation, market analysis and buyer expertise, AdTech, SalesTech, advertising and marketing analytics, content material and social advertising and marketing, cell advertising and marketing and lots of extra. This yr’s program attracted greater than 2,950 nominations from over 18 completely different nations all through the world.
“Whereas influencers supply a novel lens for a model to narrate to its neighborhood, for advertising and marketing professionals it’s been difficult to show the influence of influencer advertising and marketing,” mentioned James Johnson, Managing Director at MarTech Breakthrough. “Traackr addresses this problem head-on, with a breakthrough expertise platform and crew of consultants, enabling entrepreneurs to measure a manufacturers’ efforts, perceive what’s working, and make the precise selections. We’re proud to award Traackr with our ‘Finest Influencer Advertising Administration Platform’ award for 2022.”
Traackr stays forward of the curve by usually releasing new capabilities to help the influencer advertising and marketing workflow and empower entrepreneurs to develop genuine, ROI optimistic relationships with their influencers.
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About Traackr
Traackr is the data-driven influencer advertising and marketing platform, offering the intelligence and instruments wanted to run impactful packages at scale. The platform permits entrepreneurs to optimize investments, streamline campaigns, and orchestrate world packages. Traackr powers essentially the most superior influencer advertising and marketing packages on this planet for manufacturers together with L’Oréal, Shiseido, Revlon, Diageo and Samsung. Traackr has hubs in San Francisco, New York, Boston, London, Paris and Singapore. Study extra at www.traackr.com.
About MarTech Breakthrough
A part of Tech Breakthrough, a number one market intelligence and recognition platform for world expertise innovation and management, the MarTech Breakthrough Awards program is dedicated to honoring excellence in advertising and marketing, advert and gross sales expertise corporations, merchandise and other people. The MarTech Breakthrough Awards present a platform for public recognition across the achievements of breakthrough advertising and marketing expertise corporations and merchandise in classes together with advertising and marketing automation, AdTech, SalesTech, advertising and marketing analytics, CRM, content material and social advertising and marketing, web site, SEM, cell advertising and marketing and extra. For extra data, go to MarTechBreakthrough.com.
Contacts
Heather Sliwinski
Changemaker Communications for Traackr
heather@changemakercomms.com
