The product theme for 2022 might be greatest described as constructing a strong basis for future innovation. What which means in sensible phrases is new product management and a buildup of strong groups prepared to maneuver TUNE into its subsequent iteration. Our objective is to assist our prospects meet the thrilling future that companion advertising and marketing holds for all of us in 2023.
A big a part of the product initiative of 2022 has been speaking with prospects, understanding the challenges in entrance of them, and crafting a imaginative and prescient for TUNE for 2023 and past. We’ll be sharing extra about this initiative within the coming months.
Whereas 2022 has been research-heavy with a ton of foundational work occurring behind the scenes, we’ve managed to ship a handful of enhancements over the previous 12 months which are value calling out.
One of many highest-impact adjustments in 2022 was giving sign-up pages an up to date feel and look. In lots of circumstances, sign-up pages are the primary impression individuals have of your companion program. Serving to potential companions get via the sign-up course of rapidly and simply reduces drop-off and will increase conversions, finally growing program measurement and conversions.
Along with a contemporary feel and look added to sign-up and login pages, the groups have launched quite a few incremental enhancements to assist make the TUNE expertise even higher. Listed below are just a few further highlights from 2022:
Accomplice and Program Administration
- Accomplice counts at the moment are seen on the Handle Accomplice view, giving a abstract of pending companions and program measurement.
- Pending conversion stats have been surfaced on the companion dashboard, giving companions deeper perception into payout statuses.
- Accomplice Managers can approve or deny new companion sign-ups in bulk.
- Admins have better perception into artistic information being uploaded by companions.
- Responses to customized sign-up type questions at the moment are included within the Accomplice Export instrument.
- Displaying your program’s phrases and situations throughout the sign-up course of is now non-compulsory for applications which are surfacing phrases elsewhere of their onboarding stream.
- Expired affords are extra readily obvious within the UI.
- Provide entry requests from companions now floor the date and time that entry was requested.
Login and Safety
- Cookie and privateness phrases acceptance stream has been streamlined, decreasing login friction.
- Login safety enhancements, together with person lockouts after too many failed makes an attempt, have been applied to bolster total safety.
- Program Managers can now see a historical past of when phrases and situations have been accepted by companions in addition to that model of these phrases.
TUNE Pay
- E-mail notification enhancements for TUNE Pay, together with:
- Automated e mail notifications about essential account actions for advertisers.
- Automated e mail notifications about essential account actions for companions.
- Extra management over e mail notifications and transparency round which emails have been despatched.
- The addition of user-level notification settings.
- See this TUNE Assist article for extra info and updates.
Reporting and Analytics
- TUNE Occasion ID and up to date browser IDs have been added as choices within the Conversion Report.
- A standardization of report choices and filters has made the reporting expertise extra constant throughout reviews.
- ROI and Revenue Margin calculations have been added to Stats Reviews, assuaging the necessity to calculate these values manually.
- Extra browser IDs have been added to the Occasion Tracer report.
- Conversion Report now exhibits when a conversion was modified.
- The conversion add instrument now helps a broader array of character choices.
Conclusion
With this basis, we’re excited to deliver extra innovation and enhancements to TUNE this 12 months. Control the TUNE weblog for bulletins about large issues coming in 2023!
Writer
Cale is a Senior Product Supervisor for TUNE and is targeted on creating the perfect expertise attainable for TUNE customers. Previous to TUNE, Cale labored within the e mail advertising and marketing area for 8 years, constructing instruments to assist entrepreneurs higher join with their viewers. Cale has a background in design incomes a BFA from the College of Tennessee.
