Not too long ago, our firm marked a decade of progress, throughout which we underwent a outstanding transformation, evolving from a small startup to a well-established enterprise. Nonetheless, this evolution wasn’t precisely mirrored in our model, prompting us to embark on a big change that might convey the maturity and distinctiveness we have achieved.
A glimpse of our new emblem
Our main aim was to create a recognizable model; the present image lacked recognition, so we would have liked one thing extra compact and memorable, centered on enhancing the idea of centralization: ‘Single supply of reality.’
To realize this, we grounded our new image in primary and recognizable shapes, beginning with the asterisk, which evokes centralization. By way of modifications, we added persona and prominence to the image, aligning it with our model values of centralization, connectivity, and high quality.
A vibrant shade palette
Some of the highly effective belongings a model can possess is its alternative of shade. Concurrently, shade represents some of the difficult associations to ascertain for a model.
When executed successfully, a fast look at a selected shade can immediately evoke a universe of brand-related associations.
Since our inception, inexperienced has been an iconic shade for Gross sales Layer, so it was one thing we needed to keep up however with a brand new focus. We undertook the duty of refining the unique inexperienced tone and increasing it with a darker shade. These mixed inexperienced tones create a compelling distinction for enhanced legibility. To complement the identification, we expanded the first shade palette with 4 further tones that complement one another. Because of wonderful distinction and mutual mixture, we are able to broaden the graphical identification of Gross sales Layer.
Infinite potentialities
Gross sales Layer is a modular and adaptable software, and we needed to replicate this in our model. Ranging from one facet of our image, we created a system of shapes that, mixed in varied methods, give rise to patterns that can be used all through our model. The mixture of those varieties not solely allows the creation of patterns but in addition the era of engaging illustrations that may seamlessly combine with pictures.
The secret is consistency
Consistency is important to construct an amazing model, establishing clear guidelines on when, the place, and why to make use of particular colours and the way they need to be mixed. Every little thing we combine into our identification is smart as a part of a worldwide system.
We’re excited so that you can expertise our new model on saleslayer.com and observe these components in our product and social media.
Welcome to the brand new Gross sales Layer!
