Situation
This play goals to profit from the identifiable attributes of your finest prospects. The purpose right here is to focus your upsell efforts on the accounts which can be almost definitely to develop shortly.
Run an evaluation to determine widespread attributes about excessive spend accounts or accounts which can be rising their spend quickly. Then use these attributes to determine lookalike accounts (i.e., the identical dimension or know-how profile) which can be at present low-spend prospects. Alternatively, you should utilize ZoomInfo’s record import and lookalikes options to streamline the evaluation and identification of widespread attributes and lookalikes.
Triggers
- Low-spend accounts with attributes much like the high-spend account record.
Actions
- Provoke an e-mail sequence to the lookalike accounts.
