Right here is one other examine from Pleasure Hawkins and mates. This examine says that upvoting evaluations are likely to preserve the evaluations on the native listings up for an extended time period.
Upvotes are once you thumbs up or just like the evaluations already left on a enterprise native itemizing in Google. Here’s a screenshot:
The examine confirmed that usually the extra upvotes a evaluation has, the longer that evaluation stays on the Google native itemizing. Pleasure stated they “tracked evaluations in a number of industries (garden care, a jeweler, a advertising firm, and a handyman) for six months to at least one yr. In keeping with our examine, evaluations with no less than two upvotes stayed within the prime ten, on common, for nearly 100 extra days than evaluations with zero or one upvote.”
Right here is the chart displaying the variety of upvotes on evaluations and the way lengthy these evaluations lasted:
Pleasure stated, “It does appear worthwhile to encourage clients to upvote evaluations that they discovered useful in your itemizing whereas they’re leaving you a evaluation themselves.”
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