State of affairs
Prospect firmographics and technographics enable you to determine who’s a great match in your resolution — however intent information helps you goal the fitting prospects on the proper time. Intent information casts a broad web throughout the web to collect top-of-funnel indicators about points, options, applied sciences, and distributors that consumers analysis earlier than making a purchase order.
Utilizing ZoomInfo, you possibly can choose intent matters associated to your enterprise and monitor when a particular account, or a set of accounts, conducts excessive ranges of analysis. Intent information offers your gross sales groups a leg up on the competitors by means of early visibility to creating alternatives.
Set off
- Spiking intent detected on standards or set of matters associated to your enterprise
Actions
- Use filter standards to determine the doubtless consumers on the spiking account
- Export doubtless purchaser information to gross sales automation system
- Divide into sequences primarily based on every matter
- Assign to the suitable reps and ship on their behalf
