Vine 2.0? Twitter Reportedly Working To Deliver Again Video Service After Musk Ballot

November 1, 2022

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Topline

Twitter’s new billionaire boss Elon Musk tasked staff with growing a brand new model of the defunct video platform Vine, Axios reported Monday, shortly after Musk floated the thought in a tweet, demonstrating the sway of public opinion on Musk as he remodels the social media service within the mildew of his $44 billion imaginative and prescient.

Vine might return six years after shutting down.

Corbis through Getty Photographs

Key Details

Vine may very well be relaunched as quickly as this 12 months, sources informed Axios.

Twitter purchased Vine, a short-form video app that’s broadly thought of the direct predecessor to TikTok, for a reported $30 million in 2012 earlier than shutting down the app in 2016.

Information of Vine’s potential resurrection comes lower than 24 hours after Musk tweeted a ballot asking if there was curiosity in bringing again the service, receiving 4 million votes, greater than two-thirds of which—or 2.8 million customers—supported restoring Vine.

Key Background

Musk solely formally took management of Twitter late Thursday, however the richest particular person on earth (or Mars) has already made sweeping modifications on the firm, firing its CEO Parag Agrawal and different prime executives, planning to fireside about 25% of all Twitter employees and reportedly contemplating charging $20 per 30 days for a verified badge. Musk usually groused about Twitter’s content material moderation guidelines earlier than closing the deal, although he stated Friday he gained’t make any main selections till a “various” council can weigh in. The unique Vine consisted of six-second largely humorous video clips, and lots of the app’s hottest customers migrated to TikTok. The video area is way extra aggressive right now than throughout Vine’s reign, with Meta’s Instagram Reels and Alphabet’s YouTube Shorts additionally main gamers within the area.