Discussing key tendencies and insights from Econsultancy’s Way forward for Advertising and marketing survey and report, this webinar examines the important thing challenges and alternatives going through entrepreneurs over the approaching two years and what advertising and marketing groups can do to make sure they’re match for the long run.
From responding to the challenges of inflation to adapting to the brand new measurement panorama, key subjects coated embody:
- What entrepreneurs’ high priorities are and the way advertising and marketing groups are adapting to continued disruption and financial challenges
- The way forward for measurement and the options to third-party cookies being adopted
- The continued significance of CX and the way entrepreneurs are approaching delivering omnichannel experiences
- What content material sorts and channels will turn into extra necessary over the subsequent two years
- Entrepreneurs’ attitudes to rising applied sciences and the alternatives they provide.
Econsultancy’s annual Way forward for Advertising and marketing survey requested over 700 client- and agency-side entrepreneurs to share the tendencies affecting the business and their priorities over the subsequent two years. Designed to assist inform strategic pondering, it permits entrepreneurs to match their plans and challenges towards these of their friends.
