Tuesday, September 13, 2022
HomeeCommerce MarketingWe’ve made some adjustments to the Econsultancy web site

We’ve made some adjustments to the Econsultancy web site


new econsultancy homepage and top navigation

We’ve made some adjustments to the Econsultancy web site. Relying on the way you discovered this text, chances are you’ll have already got observed a special look to our homepage, navigation and various touchdown pages. The goal is to attempt to make the web site expertise less complicated for each customer, whether or not they’re a member or not, and to offer new guests a greater understanding of what we do.

Homepage – showcasing multi-touch studying

Our homepage for the previous few years has highlighted our newest articles, reviews, case research and occasions. Content material and group are two of our strengths as a studying organisation, however which means we typically meet individuals who solely know of Econsultancy as a writer of digital advertising and ecommerce guides, or as an occasions enterprise, or as a coaching enterprise. On the brand new Econsultancy homepage, guests will get a greater overview of all the things we do, encompassing expertise evaluation, on-demand on-line coaching (by the Econsultancy Expertise Cloud, our LMS), coaching for groups, finest observe analysis and tendencies evaluation.

There’ll nonetheless be some newest content material featured on the homepage, however the web page will mainly be a spot the place we clarify Econsultancy’s studying merchandise. The brand new hub web page, which you’ll find through the best hand aspect of the highest nav, can be an effective way to entry the very newest content material.

Traits and finest observe pages – get the newest

In order for you a snapshot of what’s new, our newly simplified header menu consists of hyperlinks to our tendencies and finest observe pages.

On the tendencies web page, you’ll discover hyperlinks to our month-to-month and quarterly reviews, our newest briefings and articles, in addition to element on analyst periods and upcoming occasions and webinars.

Head over to the finest observe web page to see the newest Finest Observe Guides, webinars, case research and Fast Guides.

Streamlined header menu and burger nav – discover what you want, faster

The streamlined header menu not makes use of dropdowns, so a very powerful pages are straightforward to search out. As talked about beforehand, each Econsultancy member, when logged in, will see a hyperlink to their very own curated hub on the best hand aspect of the highest nav. Every member hub web page accommodates new and related content material, and hyperlinks to customized studying programmes within the Expertise Cloud LMS.

Alternatively, you need to use the burger nav to delve deeper and discover content material on a specific subject, inside a sector or in your most popular format. So, if you wish to go straight to articles, or information and analytics, or FMCG, you are able to do so in two clicks.

The Econsultancy Expertise Cloud

Lastly, members can now entry the Expertise Cloud from the hyperlink within the prime proper of the navigation, simply above the burger nav. We launched the all-new Expertise Cloud just a few weeks in the past on our new LMS and from at this time the primary of our deep-dive studying channels, ecommerce, is stay as effectively. Should you haven’t finished so already, go and test it out.

Get in contact for those who’re an Econsultancy member and have any suggestions, or if you wish to schedule a demo and be taught extra about multi-touch studying.

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