Should you’ve ever needed George Costanza to roast your dad on Festivus or Chaka Khan to sing you content birthday, Cameo could make your desires come true. You most likely know Cameo as a platform that enables followers to request superstar movies, however do you know you could additionally use Cameo to develop your corporation?
Learn on to search out out extra about how Cameo can be just right for you and your organization.
Bonus: Get the influencer advertising technique template to simply plan your subsequent marketing campaign and select the most effective social media influencer to work with.
What’s Cameo?
Cameo is an internet site and cellular app that allows you to request personalised video messages from celebrities. Based in 2016, Cameo connects followers with their favourite actors, athletes, musicians, performers, creators, and social media influencers.
Most customers order Cameos for different folks as a result of they make an ideal reward — and bonus, no wrapping required. However you don’t want to attend for a special day. You may also order a video for your self or as a part of a enterprise technique.
Whereas Cameo is greatest identified for pre-recorded movies that may be downloaded and shared, you too can e-book stay video calls! Cameo Calls allow you to chat along with your favourite superstar and invite a bunch of mates to hitch you.
How does Cameo work?
Cameo could be very user-friendly and simple to discover. Begin by visiting their web site or downloading the Cameo app to browse celebrities. You’ll must create a Cameo account to make a request.
You may search Cameo by class, like actors, musicians or comedians. Otherwise you enter particular phrases within the search bar, like “Nice British Bake Off.” There are literally thousands of celebrities on Cameo’s market, so utilizing your individual search phrases is useful!
Utilizing the sidebar menu choices, you may filter by standards like worth and ranking. Should you forgot your bestie’s birthday is tomorrow, you may even prohibit your search to 24-hour supply choices!
You may also browse the profiles of celebrities and browse their scores and evaluations. Every profile has a choice of movies, so you may try their fashion and supply.
When you’ve chosen your superstar, the enjoyable half begins. First, let Cameo know whether or not you’re reserving for your self or another person. From there, Cameo will immediate you for the next particulars:
- Introduce your self. Inform your favourite celeb why you’re so excited to listen to from them. Bear in mind, they’re actual folks on the opposite finish of this request— they’re going to learn what you say! This is a chance to be real.
- Present the title and picture of the recipient. Should you’re giving your Cameo as a present, add the title of the individual you’re sending it to. You even have the choice of importing a photograph. Afterward, you may add particulars about title pronunciation.
- Add pronouns. This optionally available characteristic permits you to specify pronouns. Cameo gives she/her, they/them and he/him as choices, however you may enter any pronouns you employ into this subject.
- Choose an event. Are you sending a Cameo as a birthday current? Wanting recommendation? On the lookout for a pep discuss? Or possibly only for enjoyable? Cameo gives plenty of events you could choose.
- Add directions. That is the place you may get as detailed as you need. Need Jonathan Frakes to inform your brother that he’s mistaken for 2 minutes straight? Put it within the request kind! Simply be sure that to abide by the neighborhood tips: no hate speech, sexual content material, or harassment.
The extra data you present right here, the higher your video might be.Should you’re unsure what to incorporate, you additionally get assist from Cameo. They provide writing prompts that will help you work out what particulars to say.
- Connect a video. Should you make your request by the cellular app, you too can embody a video as much as 20 seconds in size. That is one other alternative to specific your needs and provides your chosen celeb some particulars to personalize their video.
If you need your video to remain between you and the recipient, choose “Disguise this video from [Celebrity Name]’s profile.” In any other case, it might be shared on Cameo, the place different customers can view it.
When you’re carried out making your request, you fill in your cost particulars (they settle for most main bank cards) and ensure your order. Cameo will ship you a affirmation e mail and let you know the way lengthy the superstar has to meet your request. Sometimes, it is a seven-day window, however some Cameo celebrities provide 24-hour supply.
When your video is prepared, it can seem in your Cameo account. You’ll additionally obtain an emailed hyperlink to the video. You may watch the video, share the hyperlink immediately, or obtain the file to maintain it endlessly.
After you obtain your video, you’ll be prompted to write down a overview. And if for some purpose the superstar is unable to meet your request, your cost might be refunded.
How a lot does Cameo price?
Cameo costs differ in vary, relying on how well-known and in-demand the superstar is. Brian Cox is $689 (a steal when you’ve got Roy household cash), and Lindsay Lohan is $500.
However there’s an enormous vary, and a whole lot of stars provide personalised movies for $100 or much less. You may even discover choices throughout the $10-$25 vary. They may not be family names, however they might be your favourite drag queen or TikTok creator — and that’s what counts!
Can you employ Cameo for enterprise?
Sure! Cameo for Enterprise was designed particularly for you. It’s good for corporations searching for a star endorsement for his or her new product launch or a bunch for his or her upcoming occasion.
Should you’re in search of a video for enterprise functions, you must undergo the Cameo for Enterprise web site. A private Cameo video can’t be used for promotional or business functions, in line with the Cameo Phrases of Service.
(That’s why I can’t present you the Cameo I ordered from actor James Marsters, aka Spike from Buffy the Vampire Slayer, which is simply too unhealthy as a result of it’s unimaginable.)
However the means of ordering a Cameo for Enterprise could be very related. You may browse greater than 45,000 celebrities.
As with private Cameo movies, there’s a spread in costs, however you may sometimes anticipate {that a} enterprise video may have a better price ticket. For instance, Lindsay Lohan will create a customized video for $500, however for a enterprise video, she costs $3,500.
Cameo for Enterprise additionally gives personalized help for companies. Collaborate with Cameo to create a plan and set measurable targets, and get data-driven suggestions for celebrities that may resonate along with your viewers.
Cameo can even assist you to execute your marketing campaign in as little as per week— very best should you’re on a good timeline!
6 concepts for utilizing Cameo for enterprise
1. Improve model consciousness
Cameo’s Snap x Cameo Advertiser Program permits manufacturers to create customized video adverts completely for Snapchat. These adverts are good for constructing consciousness, significantly for manufacturers focusing on a younger demographic who wish to faucet into the 339 million every day customers of Snapchat.
Gif through Cameo
By means of Snap x Cameo, retail model Mattress Agency created a collection of video adverts to boost model consciousness, working with plenty of celebrities that included NFL stars, TV personalities and content material creators. The marketing campaign drove an 8-point carry in advert consciousness and resulted in a video view fee that was 3x as excessive because the trade common.
2. Launch a product
Celeb endorsements are a tried-and-true advertising tactic, however that’s as a result of they work!
Snack line Dean’s Dips partnered with Cameo and Corridor of Fame baseball participant Chipper Jones to create a “Chipper and Dipper” marketing campaign to advertise their new dips. By means of Cameo, they have been capable of finding a star that match their buyer demographic completely. In spite of everything, what goes higher with sports activities than chips and dip?
Picture through Cameo
Along with the promotional video content material, the marketing campaign included a social sweepstakes, providing followers the possibility to have a Cameo Name with Jones. The competition elevated engagement and generated extra shareable video content material for Dean’s Dips. The end result was a profitable and authentic product launch.
3. Guide a speaker
Should you’re in search of a visitor host in your podcast or an inspiring speaker in your subsequent occasion, Cameo is a substitute for conventional speaker bureaus.
Apple Leisure Group labored with Cameo to e-book TV character Carson Kressley for his or her annual convention, thrilling their attendees.
Picture through Cameo
You may e-book audio system for internet hosting gigs and panels, but in addition co-create a customized occasion agenda that builds off the star’s character. Kressley performed video games with attendees and did viewers engagement, which performed to his strengths as a TV host and presenter— and ensured the occasion was a smash success.
4. Delight your workers
The pandemic threw a wrench in office tradition initiatives, as working from residence turned the brand new norm. Whereas distant work has many benefits, it’s additionally left many employees feeling disconnected and employers questioning the best way to have interaction them from a distance.
Internet hosting a digital occasion for workers with a beloved superstar is a good way to offer an expertise that’s genuinely shocking and enjoyable. Or reward excessive performers with personalised movies from their favourite stars to indicate them how a lot you recognize them. Whether or not it’s Kenny G serenading them on sax, or a private encounter with an elephant sanctuary, it’s undoubtedly higher than an “worker of the month” certificates.
5. Surf a viral wave
In August 2022, the web skilled a uncommon second of real happiness after they met Tariq, somewhat boy who actually loves corn. “Corn Boy” went massively viral as a result of he mentioned what everyone knows to be true: corn is superior.
Sensing a corntastic alternative, Chipotle booked a enterprise video with Tariq by Cameo. Collectively, they created a TikTok video about their shared love of chili-corn salsa (and racked up greater than 56 million views within the course of!)
@chipotle Watch for it #corn ♬ authentic sound – Chipotle
This technique labored due to the timing. It went stay just some weeks after Tariq rocketed to on-line fame, when “Corn Boy” was nonetheless resonating with on-line audiences. If you wish to capitalize on a viral pattern or meme, velocity is every little thing. Fortuitously, Cameo can flip round a enterprise marketing campaign in lower than per week.
6. Run a contest
One of many greatest makes use of of Cameo? Sending mates birthday messages from beloved celebrities.
So Bud Gentle labored with Cameo to run a contest, encouraging UK residents to enter and win a star birthday message for a buddy. By means of Cameo, they partnered with six UK celebrities and gave away six movies.
Picture through Cameo
The giveaway obtained seven occasions as a lot engagement as their typical marketing campaign, with 92% optimistic sentiment from customers. It additionally resulted in video content material good for sharing on social media, additional boosting model consciousness and engagement.
Regularly requested questions on Cameo
Who’re the highest-paid celebrities on Cameo?
The best-paid superstar as of October 2022 was… Caitlyn Jenner, at $2,500 USD.
How lengthy does it take to obtain your Cameo video?
Cameo ensures supply inside seven days. You may also use search filters to search for celebrities who ship inside shorter time frames, like “< 3 days.” Should you’re actually in a crunch, you may restrict your search to celebrities who provide supply inside 24 hours.
Is Cameo social media?
Cameo isn’t a typical social media platform. Customers don’t have the chance to create their very own content material or work together with each other, that are core options of a social media community. However Cameo movies might be shared on different social media platforms, like TikTok and Snapchat.
How do you obtain your Cameo movies?
You’ll obtain a hyperlink to your Cameo video by e mail. It should even be added to your Cameo account when it’s prepared. Yow will discover it by logging into your account and checking “My orders.”
How lengthy can you retain your Cameo video?
Eternally! Your Cameo video might be saved in your Cameo profile below “Your Orders.” You may also obtain the video and reserve it to your telephone or laptop.
Are Cameo movies accessible to people who find themselves onerous of listening to?
Sure. You’ve got the choice to activate captions while you obtain your video.
Are you able to ask celebrities to say something you need?
That relies upon. Cameo prohibits requests that contain hateful or violent speech, in addition to sexual or pornographic content material. You can’t ship or request nude movies, for instance, or ask a star to harass somebody.
Some celebrities even have preferences on their profiles, significantly in the case of roasts. Keep in mind that you’re partaking with actual human beings, and attempt to be respectful.
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