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Headquartered in San Francisco, California, MoEngage is a Buyer Engagement Platform (CEP) that helps entrepreneurs or product managers/house owners seeking to have interaction, reacquire, or retain prospects. Client manufacturers use MoEngage as a one-stop MarTech platform to maintain prospects engaged on a number of channels (comparable to cell push, e mail, SMS, in-app, or WhatsApp) and a number of platforms (like cell app and web site). In different phrases, MoEngage is an insights-led omnichannel buyer engagement platform. We care about our prospects as a lot as you do and make each effort to make sure our platform caters to customized buyer conduct.
In at present’s world of overwhelming commercials throughout any medium, you will need to convey clearly what you provide your prospects with a contact of customized communication. MoEngage not solely helps you analyze buyer conduct but in addition helps you thru all the buyer journey, valuing buyer privateness and safety on the coronary heart of every thing, to make sure you talk your choices as transparently and effortlessly as potential.
Historical past of MoEngage
Again in 2011, when founders Raviteja and Yashwanth based DelightCircle, they realized that delivering customized and contextual info was key to retaining and fascinating prospects. And therein lay an issue, or as they noticed it: an answer. Conventional advertising and marketing and buyer engagement platforms until that time had been constructed for a desktop world.
Moreover, a lot of the then-platforms had been campaign-centric and never customer-centric. The necessity for a platform that gave acuities about buyer conduct and helped manufacturers notice the significance of strolling by means of the client lifecycle together with their prospects was paramount. Since we take nice care of our prospects, MoEngage was additionally constructed round the concept the corporate will guarantee you have got all of the devices in your hand to empathize together with your prospects as effectively.
In a world that was getting exceedingly digital-first, it was essential to preserve your invaluable prospects engaged not solely by means of all the perfect choices but in addition by means of customized content material. With this philosophy in thoughts, MoEngage was born in 2014. With workplaces in San Franciso, Bengaluru, Boston, London, Berlin, Singapore, and Dubai, amongst others, MoEngage has emerged as among the finest platforms on the market for buyer retention, engagement, and acquisition.
Since then, the corporate has gone from energy to energy, each in product innovation and model philosophy. A few of MoEngage’s industry-first applied sciences like Push Amplification™ and Push Amplification™ Plus, first launched in 2017, have revolutionized the CEP, and, usually, the MarTech house.
Our Imaginative and prescient and Values
What’s a Buyer Engagement Platform (CEP) and Why do You Want It?
Whereas many confuse a buyer analytics software with a CEP, they’re extensively completely different. If you’re a B2C model, essentially the most invaluable factor your prospects can provide you is their consideration. And once they do, it is vital that manufacturers don’t take it flippantly.
A Buyer Engagement Platform is a single piece of software program that helps manufacturers perceive and optimize a buyer’s lifecycle, proper from consciousness to choice. Sometimes, a CEP is part of a model’s API integrations. The platform captures knowledge by means of apps or web sites and supplies customized communications, that are extremely contextual for purchasers throughout channels (e mail, social media, cell apps).
Moreover, the CEP pushes for AI-based segmentation and retention evaluation to make sure that a buyer’s journey isn’t just about educating them a few product but in addition serving to them perceive the answer it provides for a buyer’s downside. Based mostly on a buyer’s utilization conduct, a very good CEP can provide you suggestions on find out how to run your campaigns, assist with cross-channel advertising and marketing and assist you optimize efficiency.
A terrific CEP, nonetheless, is a full-stack resolution that may do the entire above and offer you actionable insights on find out how to carry down your churn fee by supplying you with in-depth evaluation, customizable features, heavy personalization, and omnichannel advertising and marketing options. All these, whereas making the mixing straightforward with different instruments within the stack. This is without doubt one of the the explanation why manufacturers belief and depend on us.
What Does MoEngage Supply?
As a CEP, MoEngage provides a variety of capabilities that will help you ship your messages throughout a number of channels. A whole full-stack resolution consisting of e mail advertising and marketing, in-app messaging, net push notifications, SMS, and much more, as an organization, MoEngage understands that fashionable manufacturers want excessive engagement to retain their prospects.
Utilizing proprietary and revolutionary know-how, MoEngage, as an organization, has taken AI to an entire new stage to reinforce buyer engagement to a stage. A few of our key choices are:
Buyer Insights and Analytics
MoEngage provides probably the most complete and highly effective buyer analytics and insights platforms there’s within the MarTech house. Not solely will entrepreneurs take pleasure in essentially the most superior omnichannel engagement advertising and marketing platform however with MoEngage’s in-built analytics, you may get an entire image of your buyer’s complete onboarding journey and the place they’re dropping off.
We consider that buyer expertise is simply as necessary as buyer engagement. That’s the reason the MoEngage dashboard leaves nothing to likelihood or instinct in the case of buyer evaluation. With out drowning in a variety of irrelevant knowledge, you will discover out why you have got a churn and find out how to enhance your conversion fee with essentially the most superior analytics that guarantees to reinforce your product adoption.
Moreover, the MoEngage platform provides in-depth segmentation throughout demographics, technographics, psychographics and a lot extra. This, coupled with in-built retention evaluation is designed to make sure you by no means have a poor marketing campaign efficiency ever once more!
Buyer Journey Orchestration
It isn’t sufficient to only provide an in-depth evaluation. As a modern-day marketer, you additionally have to membership your prospects into associated micro-groups based mostly on this evaluation and their conduct. This ensures extremely customized, contextual, and related provides and merchandise.
MoEngage not solely lets you group prospects by attributes like demography, location, or age but in addition provides full customization that will help you construct your personal segments and filter teams based mostly in your advertising and marketing technique. You may also create straightforward drag-and-drop consumer flows on the dashboard.
MoEngage’s platform helps entrepreneurs visualize and enhance LTV by offering a deeper understanding by means of RFM and Affinity Segments. Personalize the way you wish to create buyer segments, get insights, craft nice experiences based mostly on these insights, and analyze how one can have interaction and retain your prospects higher.
Multi-channel Communication
In a digital-first world, it’s not sufficient to push your greatest provides by means of a single channel like e mail or web site notifications. If you’re actually on the lookout for a information to omnichannel advertising and marketing for a sturdy advertising and marketing marketing campaign, MoEngage’s capabilities ought to assist you drive all of your advertising and marketing methods.
Past the standard channels of selling (e mail campaigns, onsite messaging, in-app messaging, playing cards) MoEngage additionally supplies some novel channels which are actually {industry} firsts. Push Amplification, a MoEngage pioneered know-how, improves Push notification deliverability on Android units in Asia.
MoEngage helps manufacturers and firms ship their messages about their product/merchandise throughout any platform and thru any channel.
AI-Powered Marketing campaign Optimization
On the coronary heart of MoEngage’s tech is cutting-edge Synthetic Intelligence, which has helped the corporate be the market chief it’s at present. A few of our tech capabilities have helped manufacturers enrich buyer experiences and enabled stellar marketing campaign performances.
For instance, Sherpa, MoEngage’s proprietary AI engine, mechanically figures out the suitable message variant and the suitable time to ship to each buyer based mostly on behavioral analytics. It even picks the suitable channel by means of which your retention would be the most with out experiencing churn.
MoEngage additionally launched Dynamic Product Messaging, which redefined advertising and marketing automation. Constructed on the corporate’s proprietary Sherpa Interplay Graph, as one in all MoEngage’s co-founders Raviteja places it, it’s “designed to assist companies talk related merchandise from their catalog based mostly on buyer’s searching historical past by means of push notifications (app/net) and emails.”
Why Is MoEngage So Fashionable?
As a sturdy AI-driven product, MoEngage has been constantly thought-about among the finest Buyer Engagement Platforms out there. Gartner ranks MoEngage as one of many main Cell Advertising Platforms on the market.
Aside from Gartner, MoEngage has been acknowledged by different main {industry} awards as effectively!
Information is Good. Insights are Higher!
Whereas we’re loopy about knowledge, we, at MoEngage, notice that simply being data-oriented can not serve our prospects, if this knowledge will not be action-oriented. Information have to be backed with nice acuities, and that’s what our synthetic intelligence goals for! Advertising groups utilizing a advertising and marketing automation platform makes little sense if that automation doesn’t result in fascinating outcomes. With MoEngage, throw that intuitive strategy away and study to belief selections backed with knowledge!
