Earlier this yr, our social media supervisor, Mitra, printed a TikTok to the Buffer account that went viral, with over two million views and greater than 100,000 likes finally rely. This sort of virality is uncommon, and we haven’t seen something comparable since then.
@bufferapp Mid day Goal runs are well worth the threat #CapCut #targetrunsarethebest #remotework #remoteworklife #wfh #wfhproblems #workfromhome #targettok #targetrunsbelike #targetruns
In a really perfect world, each TikTok you create will go viral. It might definitely be nice to get the phrase out about Buffer — however that’s not how the world works.  We’re not defeatists, although – the character of social media implies that consistency usually yields higher outcomes than virality. And we’ve been constant.
Because of cautious evaluation of which parts of our viral TikTok contributed to its success, we’ve been capable of increase our metrics since then. We attribute a lot of this understanding to TikTok analytics.
On this information, we’ll undergo every part you’ll want to find out about TikTok analytics — from what metrics and insights can be found to how one can get all of them without spending a dime to what you are able to do with them to spice up your development on TikTok.
What’s TikTok analytics?
TikTok analytics is a set of knowledge and metrics that present insights into how your content material performs on the platform.
They permit you to perceive who your viewers is, what content material they interact with, and when they’re most lively. This info is essential as it could aid you make data-driven choices to create your greatest content material, enhance engagement, and develop your viewers.
entry your TikTok analytics
Right here’s how one can entry your TikTok analytics.
On cell
Open the app and navigate to your TikTok profile (within the backside right-hand nook).
Click on the icon within the prime proper nook, click on Creator Instruments, then choose “Analytics.”
On desktop
Go to tiktok.com/analytics – you ought to be introduced with the web page beneath.
Be aware which you can solely entry your analytics this manner in the event you’re logged in to your TikTok account.
In any other case, you will must log in, then hover over your profile picture and choose “Enterprise Suite”.
4 TikTok insights and metrics to watch
There are lots of metrics to trace your follower rely, likes, feedback, and shares. However TikTok analytics go deeper: they permit you to measure weekly and month-to-month development, video efficiency by playtime, details about follower exercise in your movies, and extra.
You’ll see a special overview relying on whether or not you have got a Creator or a Enterprise account and whether or not you’re logged into your TikTok account on cell or desktop. Nonetheless, the knowledge is basically the identical. Inside your analytics, you will sometimes see 4 sections: Overview, Content material, Followers, and LIVE.
Listed below are the metrics to watch in your TikTok analytics dashboard.
Overview
On the Overview tab, you’ll be able to see the quantity and development charge of:
- Likes, feedback, and shares of your content material
- Movies you’ve shared
- Followers you’ve gained
Digging deeper into the out there metrics, within the Overview tab, you’ll be able to see over a 7, 28, or 60 interval or a customized date vary your:
- Video views: That is what number of views your movies have obtained within the chosen interval.
- Profile views: This exhibits the variety of profile views over a sure interval, which may also help you establish the kind of content material driving individuals to your profile.
The large choices for date ranges are nice for seeing the influence of a viral video in your content material efficiency.
Content material
Subsequent is the Content material tab, which exhibits extra particular details about your printed TikTok content material. You’ll see views for the final 9 movies you posted within the final seven days. Be aware that content material metrics are solely out there for the earlier 7 days.
You’ll additionally get a fast take a look at whether or not you posted the identical, roughly content material than the earlier 7 days. The “Trending movies” part exhibits the highest 9 of your movies with the quickest development in views over the previous 7 days.
- Common watch time: That is the typical time individuals spent watching your video. You possibly can examine this to the typical size of your movies total to grasp in the event you want longer or shorter movies.
- Whole play time: That is the whole watch time of all of the customers who got here throughout your video.
- Video views by part: See how individuals uncover your video, whether or not out of your profile or if it appeared on their For You feed.
- Video views by demographics: You may also get perception into the gender, ages, and places of your video viewers.
Followers
Right here, you’ll be able to view detailed insights about your followers. Understanding your follower demographics and the way they interact along with your content material may also help you develop and ship higher content material.
- Whole followers: You possibly can see the whole variety of accounts that observe you in a determine and bar graph.
- Internet followers: The variety of new followers minus those who unfollowed over a particular interval.
- Gender: A chart sorting the share of your followers by gender.
- Age demographics: A breakdown of your followers by age group.
- Prime nations and cities: This part highlights the highest 5 nations and cities your followers are in.
This can be a priceless a part of your TikTok analytics as you’ll be able to schedule your TikTok content material upfront.
TikTok LIVE analytics
The TikTok LIVE tab directs you to the LIVE Heart.
For those who’ve hosted any reside movies previously 7 or 28 days, you’ll have the ability to see:
- Whole views: The variety of viewers on your reside movies.
- Whole time: The time you’ve spent internet hosting reside movies.
- New followers: TikTok customers who started following you throughout a Stay session.
- Prime viewer rely: The very best variety of reside video viewers at one particular time.
- Distinctive viewers: Viewers who watched your reside video not less than as soon as (even when a viewer replays it, they’re counted solely as soon as).
- Diamonds: Digital presents that customers could ship you – nice strategy to monetize your TikTok content material.
- Viewer rating: This exhibits which of your viewers have shared probably the most presents and watched most of your Stay classes.
use your TikTok analytics in your content material technique
Now that you already know the place to seek out your TikTok analytics, what subsequent? Understanding analytics is not nearly good, upward numbers; it is about taking that info and tailoring your content material higher. Listed below are some tricks to take advantage of your TikTok analytics:
- Establish your key metrics: The Analytics tab on TikTok is filled with info and may simply get misplaced within the information. Concentrate on the metrics that align along with your content material targets. Listed below are some important metrics to watch:
- Whole views: Perceive the attain of your content material.
- Whole engagement: Measure likes, feedback, and shares.
- Video watch charge: Analyze how lengthy viewers are watching your movies. Is there a drop-off level in your longer content material? You might need to make shorter movies.
- Engagement charge by views: Consider how partaking your content material is relative to the variety of views.
- Engagement and viewership journeys: Observe how your content material spreads throughout the platform.
- Follower development: Monitor the expansion of your follower base.
- Prime posts: Establish your most profitable content material.
- Finest posting occasions: Uncover when your viewers is most lively.
- Experiment along with your posting schedule: Use the insights out of your analytics to seek out the perfect days and occasions to put up. Additionally, take into account particular events or trending subjects which may affect your posting schedule. If there’s a development which you can capitalize on instantly, don’t wait to put up that!
- Experiment with TikTok options: Do not be afraid to strive new issues like TikTok LIVE, carousel posts, or a collaboration with one other creator by means of duets and stitches. Analyze the efficiency to see what resonates.
Apply what resonates with you and your viewers from all these suggestions. Take into account creating extra if a selected kind of content material performs nicely and you’re feeling okay with the subject or format. If it performs nicely, however you don’t prefer it sufficient to maintain attempting, then let it go. Keep watch over the motion of your analytics and make tweaks as you develop.
Make genuine content material whatever the numbers
Until you’re working to develop your account on behalf of another person, analytics must be an addition to your content material technique, not the entire technique. The TikTok algorithm controls the distribution of your content material greater than you do, so you’ll be able to solely accomplish that a lot tweaking.
So whereas analytics may also help you perceive content material efficiency, it should not dictate your whole artistic course of. If you end up leaning into the kind of content material that contributed to that virality over your content material pillars, you may lose the potential to attach along with your actual viewers.
It’s greatest to contemplate the larger image, lean calmly on analytics, and use them as a supply of perception slightly than technique.
