Ok-Issue is a metric used to measure the virality of a cellular app. It’s used to trace what number of new customers an present consumer brings in; the upper the Ok-Issue, the extra viral an app is. In medication, the time period was initially coined to find out and measure how shortly a virus spreads; one can perceive the way it components into the cellular app trade.
There are a couple of alternative ways to calculate Ok-Issue. The most typical manner is to take the variety of new customers an present consumer brings in, divided by the variety of complete customers.
Ok-Issue = [Number of Users Brought in by an Existing User / Total App Users]
One other technique to calculate Ok-Issue is to take the variety of new customers in a given time interval, divided by the variety of customers in the beginning of that interval.
Ok-Issue = [New Users Arriving in a Specific Time Cohort / Total App Users]
The Ok-Issue could be a precious metric for cellular app entrepreneurs to trace; it will possibly assist them to know how nicely their app is spreading, the energy of the app’s referral engine and so they may determine areas for enchancment concerning their consumer acquisition technique.
It’s price noting that whereas there is no such thing as a one-size-fits-all reply to the query of enhance your app’s Ok-factor, there are nonetheless a couple of common suggestions that may assist.
1. Make it simple for customers to ask their associates
The simpler you make it for customers to ask their associates, the extra doubtless they’re to do it. Verify your app’s consumer journey funnels to make sure that their potential to share is totally optimized. Having CTA’s comparable to “Share” or “Ship to a Buddy” are direct buttons that may assist your consumer base share the app with their circles.
2. Be sure that your app is of top quality and offers worth
It doesn’t take a genius to return to the conclusion that in case your app is sweet, individuals will likely be extra more likely to invite their associates. Regardless of how well-optimized your app’s shareability is, if the customers don’t deem it to be of excellent worth, they won’t share it. Your app must current its distinctive promoting proposition to customers in an articulate and simply conceivable manner.
3. Incentivize customers to ask their associates
Providing rewards for profitable referrals can encourage individuals to ask their associates. Many apps are providing referral rewards to their customers; finance apps like Clever provide customers bonus cash if they bring about in at the least 3 customers that high up $200 to their accounts. Your incentive doesn’t essentially should be tied to new customers coming in, as that’s simple sufficient; intention to get the referrals to decide to an occasion as soon as they be part of your app. You should utilize rewarded engagement campaigns to incentivize new customers to affix your app, attempt it out, and (in the event that they prefer it) share it with their associates for additional factors.
4. Maintain your app contemporary and up-to-date
Common updates and new options will maintain customers engaged and coming again, which is able to improve the probabilities that they’ll invite their associates. New content material is a surefire technique to not solely usher in new customers and enhance your Ok-factor but in addition bolster your DAU and engagement metrics.
5. Make it simple for customers to share your app
Whereas the primary tip needed to do with inside optimizing, this tip focuses on optimizing your app’s externality. Social media integration and different sharing options may also help you get the phrase out about your app and improve its attain. An everyday presence on social media platforms and sustaining wholesome communication together with your app’s communities will enhance your visibility and, consequently, your Ok-factor.
It’s a widespread false impression that one can merely obtain virality by way of viral advertising; nevertheless, by following the following tips, you may enhance your app’s Ok-factor and assist it attain its full potential.
There are various advantages to bettering your app’s Ok-Issue. By bettering your Ok-Issue, you may enhance your app’s
Virality
Your app’s virality is the primary driver of development. As talked about earlier than, there is no such thing as a set method to ‘make issues viral’ however there are specific components that may result in viral development. Enhancing your app’s Ok-Issue is among the finest methods to go about this. Whereas virality can not essentially be achieved by way of deliberate methods, the following two drivers of development will be.
Natural Acquisition
The natural acquisition is the second most vital driver of app development. It represents the customers that organically uncover your app and set up it. As soon as your app has reached a sure stage of visibility, customers within the retailer will be capable to see it on their gadgets and decide with no need any promoting. By bettering your Ok-Issue you may increase your natural site visitors; this then interprets into extra environment friendly cellular advertising campaigns sooner or later.
Engagement
Engagement is the third driver of development. Your app ought to preserve a wholesome degree of communication with its consumer base; this manner, any points will be decided shortly and optimized earlier than they result in a consumer exodus. The extra engaged customers you will have, the extra doubtless they’re to proceed utilizing your app and inform their associates about it. The upper your app’s Ok-Issue, the extra engaged your customers will likely be. Once more, you need to use rewarded engagement campaigns to incentivize new customers to interact together with your app by finishing an motion. In case your app is designed nicely, these new customers will likely be retained and ultimately usher in new customers with themselves.
These development drivers are entwined with one another, when one factor will increase the others are more likely to comply with swimsuit. In case your app is being shared by a big proportion of its consumer base, it is a signal of virality and moreover, it signifies that your customers are engaged within the app (which might clarify the sharing). With increasingly customers sharing the app, your natural acquisition will see an uplift.
A rewarded engagement marketing campaign, also referred to as an offerwall marketing campaign, is a really distinctive technique of consumer acquisition. An offerwall marketing campaign is a advertising instrument that enables app advertisers to supply incentives to potential customers in trade for putting in their app or finishing a desired motion, comparable to making a ‘signing up’, ‘creating an account, and even ‘making a purchase order. The motivation is often within the type of factors supplied inside an offerwall that, when accrued, can be utilized as in-app currencies and even actual financial rewards (suppose Paypal top-ups or Starbucks factors, for instance).
The principle level of rewarded engagements is to spice up your app’s consumer base depend by gaining numerous installs in a brief time frame. This improves your app’s visibility because it rises amongst different apps inside its class and, therefore, ends in an natural uplift. Granted your app is primed to interact these new customers, however you may count on these new natural customers to convey extra with them and consequently bolster your app’s Ok-factor.
There are various metrics to remember when rising your app, and Ok-factor must be one of many predominant ones to look out for. By way of Ok-factor, you may calculate how nicely your app is circulating amongst new and present customers and also will offer you measure of its success.
For those who’re thinking about bettering your app’s Ok-factor or just discussing technique, go to AppSamurai for extra data. If you need to attempt a rewarded engagement marketing campaign technique, join now and a devoted account supervisor will attain out to you and help you in each step of the method.
