Wonderhood has had the genius concept of analysing adland’s efficiency on Twitter in 2022 in a e-book known as “Bursting the Adland Bauble.”
Who’s the most important self-publicist? Who obtained essentially the most likes? Which emojis are the preferred? Who tweets in the course of the evening? Which manufacturers are essentially the most mentioned?
Unusual – it received’t be a shock to listen to – has a supersized share of voice on Twitter. Solely international giants Ogilvy, R/GA and WPP tweeted extra in 2022, whereas Nils Leonard and co far out-tweeted greater UK rivals akin to adam&eveDDB and VCCP.
Once more, not a shock – but it surely’s enjoyable to see it in visible kind – that the preferred emoji is the trophy and the preferred phrases embrace “happy,” “artistic,” “work” and “change.”
Apple, Nike, Burger King and Cadbury are among the many most mentioned manufacturers in adland, however Wonderhood additionally dives into the actual world, the place the dialog could be very totally different: Specsavers, Asda, Greggs and Starling Financial institution get extra traction there.
Surprisingly modest companies embrace Mom and New Industrial Arts, who each barely registered within the pie chart of 45 adland accounts. Maybe they’re over on TikTok.
Subsequent 12 months, if the Twitter decline continues, we may get a LinkedIn evaluation as an alternative. Won’t be as a lot enjoyable.
