Giulia Pianelli is a Cell Advertising and marketing Advisor with years of expertise within the app business. For The App Advertising and marketing Snack’s twenty first episode, she shares her imaginative and prescient of ASO and the way it suits right into a advertising and marketing technique.
Beneath is the transcript of the video above
Whats up everybody, my identify is Giulia Pianelli and I’m a cell advertising and marketing skilled from Italy.
What’s the one factor all people ought to learn about ASO?
This would possibly disappoint somebody but it surely’s one factor that everybody ought to learn about ASO, it’s that ASO alone doesn’t make miracles. What I imply is that issues have advanced rather a lot over the previous 3-4 years particularly additionally with the pandemic and most cell entrepreneurs at the moment are aware of ASO methods rather more than they had been prior to now not less than. And that’s why ASO must be not thought-about as one thing alone on the facet but it surely must be a part of a holistic advertising and marketing technique I feel, together with paid UA, CRM, and in addition product development.
Which one ought to come first: ASO or UA?
I’d advocate getting began with ASO first as a result of, you recognize, an optimized retailer web page may additionally assist drive extra conversions additionally with paid campaigns. In case your app retailer web page shouldn’t be optimized, perhaps you can’t get as many conversions as you may in the event you had optimized it within the first place. I feel that earlier than beginning with any of the advertising and marketing actions I feel that it’s essential for app builders to give attention to their product. As a result of if the product shouldn’t be wonderful then all of the advertising and marketing technique may very well be in useless
What are your prime 3 suggestions for ASO practitioners?
The highest 3 issues must be in my view: initially by no means cease studying as a result of ASO and cell advertising and marketing, typically, is a self-discipline that’s always evolving so there are new issues, new options, and new product launches developing on a month-to-month foundation I’d say.
And the second tip is: make loads of checks. As a result of the most important distinction between ASO and paid UA is that ASO is commonly non-quantifiable, not less than not as a lot as paid UA. So it’d take some time to actually discover out what’s driving higher conversions and the one manner of discovering out that is via making checks, each for visible metadata and textual metadata.
And the third tip is: simply know your product. Research it very a lot as a result of ASO is, on the finish of the day, engaged on the primary picture of the app. The primary picture of the app that customers can take a look at, it’s like a window on the app for customers so it’s essential that the metadata of an app actually displays what the app is about.
What’s an ASO mistake everybody ought to keep away from making?
By way of the extra sensible method to ASO, I’d advocate avoiding utilizing to many advertising and marketing slogans within the visible metadata as a result of that may be perceived as a bit of bit pretend from customers, and in addition it may be topic to rejection from each Apple and now additionally Google Play is changing into a bit of bit harsher on rejections.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and many others.).
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