With the brand new yr in full swing, many individuals are already partaking in Dry January, the month-long problem the place some folks select to abstain from alcohol.
As a approach to offer a artistic different for the usage of Tito’s vodka, the model teamed up with entrepreneur and DIY professional Martha Stewart to launch “DIY January,” a marketing campaign that demonstrates how one can nonetheless use Tito’s with out ingesting it and get some family duties executed within the new yr. The month-long marketing campaign contains a spot and a limited-edition assortment of “DIY January” bottle-topper attachments for people who wish to check out the family duties. The “DIY January” bottle-topper attachments embrace the “deodorizer” to spray musty materials, the “flavorizer” used to make pasta sauce and the “cleanerizer” to scrub off surfaces.
As a part of the marketing campaign Tito’s, in collaboration with artistic company Arts & Letters Inventive Co., launched a 60-second spot starring Stewart as she calls on these partaking in Dry January to get artful. The spot follows Stewart as she demonstrates the usage of Tito’s in on a regular basis family duties corresponding to eliminating musty smells, giving pasta sauce a little bit further kick and quite a lot of different artistic and humorous methods to make use of the vodka in addition to ingesting it. The advert ends with Stewart encouraging others to check out these DIY suggestions and methods…with a freshly made martini in her hand.
“We perceive that Tito’s drinkers would possibly select to choose out of ingesting this month to partake in Dry January, and we help them in doing that,” Taylor Berry, vp of name advertising and marketing at Tito’s Handmade Vodka, stated in an announcement.
Ringing within the new yr
Because the pattern of taking part in Dry January has elevated in recent times, extra spirit manufacturers corresponding to Molson Coors’ Miller64 and Heineken are becoming a member of in with their very own artistic campaigns centered on offering customers with a cheerful medium or an alternate alcohol-free type of having fun with their favourite manufacturers.
“We’ll nonetheless be right here when February rolls round, however we wished to supply up some useful alternate methods to make use of our vodka till then,” Berry stated in an announcement. “And for those who determine Dry January or ‘DIY January’ shouldn’t be for you? That’s okay, we help Dry Martini January as properly.”
You may view the spot on the model’s YouTube channel and should buy the bottle toppers on the model’s devoted web site, with all internet proceeds going to the client’s selection of nonprofit that the model has teamed up with.
