For the newest episode of the App Advertising Snack we’re joined by Nika Grigoreva, Senior efficiency advertising supervisor for Ada Well being. She tells us her secret for a profitable ASO marketing campaign and why localization is so necessary. Tune in to seek out out!
Under is the transcript of the interview.
I’m working for Ada Well being, it’s a Berlin-based firm, a medical app which helps you test your signs and perceive your well being.
What’s the key to an excellent ASO technique?
For me it’s analysis, it’s worthwhile to analysis what’s out there as a result of generally individuals suppose that there’s a good app title or we have to describe the app this fashion. However you then do analysis and also you perceive that folks don’t search this or it’s like, it’s not an present area of interest. So it’s worthwhile to suppose extra about model consciousness. Analysis is the primary and primary step for a profitable App Retailer Optimization technique.
Along with analysis, what are crucial steps in an ASO technique?
It’s localization and adaptation for each market. So it’s not sufficient to make a key phrase record, it’s worthwhile to create significant information in your app and it’s worthwhile to keep in mind that folks in several nations seek for various things and so they suppose in another way about issues, like what they wish to search in shops. Now it’s most necessary to additionally work in your artistic belongings as a result of we’ve got many instruments we will A/B take a look at, even within the App Retailer we will A/B take a look at now, so we will create particular belongings for each nation and we will A/B take a look at. So it’s analysis, localization and artistic strategy for each nation.
What makes an excellent localization technique?
Earlier than I joined the corporate I labored for a courting app I began to analysis how individuals are looking for companions in each nation. There’s like very many nuances between make pals, meet pals, meet new individuals and in each language you’ve a special that means to those issues. So first it’s worthwhile to perceive what your opponents do on this work, what individuals search and the way to not translate however localize. Typically you simply have to keep away from this translation and it’s worthwhile to adapt, possibly it will likely be a special wording. It’s necessary as a result of ultimately your purpose as a marketer and App Retailer Optimization supervisor is to achieve your viewers.
What are the specificities of doing ASO for a well being app?
In well being, within the basic business, it’s worthwhile to keep away from deceptive messages as a result of individuals are looking for well being and so they seek for assist, like they’ll generally want a health care provider or they should test one thing, they’ve anxiousness signs or they wish to monitor their signs. It’s necessary to have a transparent message about what your app is doing and to not mislead individuals as a result of it’s your purpose to not scare individuals. So it’s worthwhile to perceive fastidiously which phrases you employ for promotion as a result of it’s about security, it’s clearly explaining what the app is doing.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and so forth.).
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