Married duo Ana and Hermeti Balarin, who left Mom simply 18 months in the past to be ECDs at Wieden & Kennedy HQ in Portland, are returning to London to change into CCOs at W+Ok London.
W+Ok veteran Susan Hoffman, who’s been holding the fort at W+Ok London, is returning to Portland. W+Ok London hasn’t had a everlasting CCO since Tony Davidson and Ian Tait left in 2021. W+Ok is dealing with a brand new period worldwide following the demise of company co-founder Dan Wieden at 77 earlier this yr.
The Balarins (above) say: “We had an unbelievable American journey and realized Wieden & Kennedy from the supply. We’re past excited to come back again dwelling and workforce up with Ryan (Fisher, president) and Dan (Hill, CSO) to assist construct the following period of W&Ok London.
“There’s a lot occurring there, from the launch of Bodega, the company’s social-first artistic studio to the evolution of their model design providing, to key new-business wins and a few nice work.”
A neat spherical of musical chairs maybe but it surely appears truthful to say that the Balarins most likely anticipated their sojourn in Portland to be longer. Their departure to W+Ok got here as a shock to Mom who searched the world for a substitute, ultimately Felix Richter from Droga5 in New York.
