Keys to the writing tradition that unleashed unprecedented client-centric innovation.
After dominating on-line book-selling within the early 2000s, Jeff Bezos knew he wanted to seek out Amazon’s subsequent massive problem. A measure of Bezos’ visionary strategic management was recognizing that, as of 2004, Amazon was caught as an aggregator in the midst of the “digital worth chain.”
All Amazon may do was arrange and promote digital media in order that different folks may seize larger worth on the different two ends of the chain: content material creation and consumption.
In Bezos’s view, Amazon would seize large worth by shifting to the appropriate and dominating the {hardware} and software program that managed the person expertise. Bezos pushed his group to develop an e-reader product that may energy the corporate’s subsequent wave of development.
Amazon had the deep pockets to rent a stable crop of super-smart MBAs and put them to work on the issue.
